Counter Sales

Rio Grande Co.; Denver (CO); On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

401(k) Plan

Discretionary employer matching &

Paid time off

Medical plan options

Dental and vision insurance

Health Savings Accounts

Life insurance

Disability coverage

Training and career development

Employee Assistance Program

Job summary

Rio Grande Co. in Denver, CO is seeking a Counter Sales Representative for the Comm Res Product Division to assist contractors, builders, and homeowners with product selection, pricing, and order coordination.

This role collaborates with Inside/Outside Sales teams and Yard Operations to deliver a seamless customer experience from inquiry to final delivery, leveraging materials knowledge. You will work in a team-oriented environment that values safety, accountability, and employee development,

Qualifications

• Minimum 2 years of experience in sales or customer service, preferably in building materials or construction.
• Strong knowledge of masonry, stone, stucco, rebar, and related building materials.
• Bilingual English/Spanish is strongly preferred.

Responsibilities

• Assist walk-in customers, phone callers, and email inquiries with product information, pricing, availability, and applications.
• Develop and maintain in-depth knowledge of product lines (masonry, stone, stucco, rebar, other building materials).
• Maintain showroom displays, samples, and marketing materials in a clean, organized, up-to-date manner.
• Build long-term customer relationships through reliable communication and follow-through.
• All other duties assigned.

Skills

Bilingual English/Spanish

Customer service

Sales

Product knowledge

ERP systems

Tools

ERP systems

Computers

Job description

Position Summary

The Counter Sales Representative – Comm Res Product Division is a key member of our Sales Team, responsible for supporting contractors, builders, and homeowners by providing expert guidance on product selection, pricing, and order coordination. This position collaborates closely with Inside and Outside Sales teams and Yard Operations to deliver seamless, professional customer experience from initial inquiry through final delivery.

About Rio Grande Co.

Founded in 1893, Rio Grande Co. has proudly served the Denver and Rocky Mountain region for over 132 years. What began as a fuel and feed business has grown into a trusted distributor, fabricator, and building materials resource supporting construction projects across Colorado.

Company: Rio Grande Co. Position Title: Counter Sales Department: Comm Res Product Division Reports To: Operations Manager FLSA Status: Hourly Location: Osage

Position Summary

The Counter Sales Representative – Comm Res Product Division is a key member of our Sales Team, responsible for supporting contractors, builders, and homeowners by providing expert guidance on product selection, pricing, and order coordination. This position collaborates closely with Inside and Outside Sales teams and Yard Operations to deliver seamless, professional customer experience from initial inquiry through final delivery.

About Rio Grande Co.

Founded in 1893, Rio Grande Co. has proudly served the Denver and Rocky Mountain region for over 132 years. What began as a fuel and feed business has grown into a trusted distributor, fabricator, and building materials resource supporting construction projects across Colorado. As a multi-generational, family-led company, members of the Peterson family – Erik, Elmer, Donald, and Bruce – have guided our growth and long-standing contribution to Colorado’s construction industry. At Rio Grande Co., we build more than structures — we build teams, careers, and futures. What sets us apart:

• A family-founded culture that prioritizes people and relationships
• A workplace grounded in safety, respect, and accountability
• Transparent leadership and clear expectations
• Investment in employee development and training
• A commitment to doing the right thing for our employees, customers and communities

Key Responsibilities

• Assist walk-in customers, phone callers, and email inquiries with product information, pricing, availability, and application.
• Develop and maintain an in-depth knowledge of product lines, including masonry, stone, stucco, rebar, and other building materials.
• Maintain showroom displays, samples, and marketing materials in a clean, organized, and up-to-date manner.
• Build long-term customer relationships through reliable communication and exceptional follow-through.
• All other duties assigned.

Qualifications

• Minimum of 2 years’ experience in sales or customer service, preferably in the building materials or construction industry.
• Strong knowledge of masonry, stone, stucco, rebar, and other building materials is highly preferred.
• Bilingual skills (English/Spanish) are strongly preferred.
• Excellent communication, organizational, and problem-solving skills.
• Proficiency with computers and basic sales software; experience with ERP systems a plus.
• Ability to multitask and prioritize effectively in a fast-paced environment.
• Professional demeanor, positive attitude, and strong team orientation.

Physical & Environmental Requirements

Work Environment

• Constant work performed in a climate-controlled environment

Physical Demands

• Ability to occasionally lift and move product samples weighing up to 40 pounds.
• Ability to stand and walk for extended periods when assisting customers in the showroom or yard environment.
• Visual acuity to review samples, displays, and perform related tasks.

Rio Grande Co. Offers a Competitive Benefits Package, Including

• 401(k) Plan
• Discretionary Employer Matching & Profit Sharing
• Paid Sick, Vacation, Jury Duty, and Bereavement
• Multiple medical plan options
• Dental and vision insurance
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Company-paid and voluntary life insurance
• Short-term and long-term disability coverage
• Accident and supplemental insurance
• Paid training and career development
• Employee Assistance Program (EAP)
• Other value-added employee benefits

Additional compensation may include performance-based bonuses or incentives, depending on role-specific goals and company performance.

Equal Opportunity Employer Statement

Rio Grande Co. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, color, religion, national origin, gender, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law, in accordance with Colorado Department of Labor regulations.