Outbound Email Growth Architect

Nashville Public Radio; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Nashville Public Radio is seeking a Cold Email Marketer to build, run, and optimize outbound email campaigns that generate qualified leads and drive growth. You’ll collaborate with sales and marketing to identify audiences, craft sequences, and continuously improve performance through testing and analytics.

You will focus on list building, personalization, and multi-step sequences while maintaining high deliverability and CRM hygiene, staying compliant with regulations.

Qualifications

• 2+ years of experience in cold email marketing, outbound marketing, or demand generation.
• Strong copywriting skills for persuasive, personalized emails.
• Experience with email outreach platforms (Instnatly, Smartlead, Apollo.io, Lemlist, Mailshake).
• Knowledge of email deliverability, domain warm-up, SPF/DKIM/DMARC, inbox placement.
• Experience with CRM platforms such as HubSpot, Salesforce, or Pipedrive.
• Strong analytical skills with ability to interpret campaign metrics.
• Excellent written and verbal English communication.
• Highly organized with attention to detail.
• Self-motivated with ability to manage multiple campaigns.

Responsibilities

• Plan, create, and execute cold email outreach campaigns.
• Research target companies and identify decision-makers.
• Build and maintain high-quality prospect lists from data sources.
• Write personalized, engaging cold email copy that drives responses.
• Develop multi-step email sequences for lead generation and follow-up.
• Monitor campaign performance: open, click, reply, conversions.
• Conduct A/B testing on subject lines, messaging, CTAs, sending schedules.
• Maintain email hygiene by validating addresses and managing suppression lists.
• Monitor sender reputation and deliverability.
• Collaborate with sales to optimize messaging based on results.
• Maintain CRM records and track performance.
• Stay updated with email marketing best practices and regulations.

Skills

Copywriting

Analytical skills

English communication

Attention to detail

Self-motivation

Organization

Tools

Instantly

Smartlead

Apollo.io

Lemlist

Mailshake

Job description

Nashville Public Radio is seeking a Cold Email Marketer to build, run, and optimize outbound email campaigns that generate qualified leads and drive growth. You’ll collaborate with sales and marketing to identify audiences, craft sequences, and continuously improve performance through testing and analytics.

You will focus on list building, personalization, and multi-step sequences while maintaining high deliverability and CRM hygiene, staying compliant with regulations.