Out of Home Lead

Socket.dev; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

Annual Bonus

Job summary

PMG is seeking a Lead in Out of Home to drive strategy, planning, and buying for assigned clients. You will work with cross-functional teams to execute campaigns from ideation through reporting and optimization, building strong relationships with clients and media partners.

You will translate client objectives into actionable OOH recommendations, manage timelines, and leverage data to optimize results, while mentoring junior team members and contributing to PMG’s evolving OOH capabilities.

Qualifications

• 4+ years in Out of Home Media or related advertising
• Hands-on experience developing OOH strategies and managing campaigns
• Strong understanding of OOH formats, inventory, and pricing
• Experience translating client objectives into OOH strategies
• Experience managing media partner relationships and negotiations
• Strong presentation and client-relations skills

Responsibilities

• Lead OOH strategy, planning, and buying for assigned customers
• Manage campaigns through planning, production, launch, and reporting
• Serve as primary OOH lead, building client relationships
• Translate objectives into actionable OOH recommendations
• Negotiate inventory and secure added value with partners
• Coordinate with vendors and production teams on timelines and specs
• Collaborate with cross-functional teams to integrate OOH in broader plans
• Monitor campaigns and adjust to marketplace conditions
• Analyze data to translate results into client insights
• Mentor junior team members and share OOH expertise

Skills

OOH Media

Media Planning

Integrated Media

Client Communication

Team Leadership

Education

Bachelor’s degree or equivalent

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Out of Home (OOH) team delivers strategic media solutions that connect brands with audiences in impactful, measurable ways. We combine marketplace expertise, data-driven insights, and innovative thinking to create OOH campaigns that support client business objectives and complement broader media strategies.

You’ll collaborate with cross-functional media teams, client partners, media owners, vendors, and production partners to plan and execute OOH campaigns from initial strategy through launch and measurement. You’ll bring an understanding of audiences, markets, formats, inventory, and budgets to help clients make informed investment decisions across traditional and digital Out of Home.

You’ll also have the opportunity to explore emerging OOH formats, measurement capabilities, data applications, and marketplace opportunities while building strong relationships with media partners. You’ll help identify new ways to deliver value for clients through thoughtful negotiations, added-value opportunities, innovative placements, and continually improving how we plan and execute OOH media.

As a Lead in Out of Home, if you’re passionate about developing thoughtful media strategies, owning campaigns from planning through reporting, building strong client and partner relationships, and continuing to advance your OOH expertise, this is the place to make an impact.

What You Will Be Doing

• Lead OOH strategy, planning, and buying for assigned customers, ensuring recommendations align with business objectives, target audiences, market considerations, and budgets.

• Manage OOH campaigns throughout the full lifecycle, from initial planning and buying through production, launch, monitoring, optimization, and post-campaign reporting.

• Serve as the primary OOH lead for assigned customers, providing strategic guidance, presenting recommendations, and building trusted client relationships while supporting additional customers as needed.

• Translate client objectives into actionable OOH recommendations, including market selection, audience strategy, format mix, inventory, investment levels, and timing.

• Manage media partner relationships, source and evaluate inventory, negotiate rates, secure added value, and identify new opportunities that strengthen client media investments.

• Partner with vendors and production teams to manage campaign specifications, creative requirements, timelines, trafficking, and launches while maintaining strong quality standards.

• Collaborate with planning, strategy, analytics, and other media channel teams to integrate OOH recommendations into broader media plans and client proposals.

• Monitor campaign delivery and marketplace conditions, proactively identifying potential issues and working with internal and external partners to develop solutions.

• Leverage available audience, marketplace, performance, and measurement data to evaluate OOH effectiveness and translate campaign results into actionable client insights.

• Identify emerging formats, inventory opportunities, measurement solutions, and industry developments that can strengthen OOH strategies and create additional value for clients.

• Support and mentor junior team members by sharing OOH expertise, providing guidance on campaign execution, and helping strengthen planning, buying, and client communication skills.

• Contribute to the continued improvement of PMG’s OOH capabilities by sharing marketplace knowledge, strengthening processes, and identifying opportunities to improve the quality and efficiency of our work.

• Use AI, automation, and technology where appropriate to improve planning, research, campaign management, quality assurance, and reporting while enabling faster, more informed decision-making.

• While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.

What You Will Bring

• 4+ years of experience in Out of Home Media, Media Planning, Integrated Media, or a related advertising discipline, with a bachelor’s degree or equivalent work experience.

• Hands‑on experience developing OOH strategies and managing campaigns across planning, buying, production, activation, monitoring, and post‑campaign reporting.

• Strong understanding of the OOH marketplace, including traditional and digital formats, inventory evaluation, market selection, pricing, production requirements, and media partner relationships.

• Experience translating client business objectives, audience needs, and budgets into clear OOH strategies and actionable media recommendations.

• Demonstrated experience managing media partner relationships, sourcing inventory, negotiating rates, securing added value, and identifying marketplace opportunities.

• Strong client communication and presentation skills, with experience presenting recommendations, explaining investment decisions, and building trusted relationships with client stakeholders.

• Experience managing multiple campaigns, timelines, budgets, vendors, and deliverables while maintaining accuracy and strong execution standards.

• An understanding of OOH audience data, measurement approaches, and reporting, with the ability to translate campaign results into meaningful insights and recommendations.

• Experience collaborating across media disciplines and cross‑functional teams to ensure OOH supports broader integrated media strategies and client objectives.

• Strong problem‑solving skills with the ability to navigate inventory constraints, production requirements, shifting timelines, and other campaign challenges while maintaining quality and client service.

• A commitment to curiosity and adaptability as a Continual Learner, staying current on evolving OOH formats, technology, measurement, and marketplace trends while prioritizing client success with a Customer‑Focused mindset.

• A dedication to being People‑Focused, building collaborative relationships, sharing expertise, and Leading by Example to support the development and success of teammates.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.