OTA Partnership & Digital Distribution Sr. Manager

InTown Suites; Atlanta (GA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

InTown Suites seeks a Senior Manager, OTA Partnerships & Digital Distribution to drive the OTA partner ecosystem within Revenue Strategy. You will own partner performance, coordinate onboarding, and align rate plans, content, and promotions across channels.

You will collaborate with Revenue Strategy, Marketing, Operations, IT, and Finance to optimize channel execution and profitability, reporting to the VP of Revenue Strategy.

Qualifications

• Experience leading OTA partnerships and channel distribution.
• Strong knowledge of revenue management concepts and hotel distribution.
• Proven ability to analyze data and present insights to leadership.
• Excellent written and verbal communication in English.

Responsibilities

• Own OTA partner relationships, communications, and issue management.
• Monitor performance metrics: revenue, room nights, ADR, and profitability.
• Execute OTA channel strategies, promotions, and rate plans.
• Collaborate with Marketing on content accuracy and promotions across platforms.
• Coordinate onboarding, mapping, and content updates across extranets.
• Lead weekly/monthly/quarterly performance reviews and scorecards.
• Identify opportunities to improve conversion, accuracy, and net revenue.
• Prepare leadership-ready insights and action plans.

Skills

OTA partnerships

Revenue management

Channel management

E-commerce

Project management

Data analysis

Communication skills

Negotiation

Stakeholder management

Tools

Excel

PowerPoint

Outlook

CRM

BI tools

Job description

InTown Suites is seeking a Senior Manager, OTA Partnerships & Digital Distribution to lead the company's online travel agency (OTA) partner ecosystem within the Revenue Strategy department. This role is responsible for strengthening OTA relationships, improving channel revenue performance and profitability, and ensuring accurate rates, inventory, content, promotions, policies, and reservation delivery across approved OTA channels.

This position serves as the primary business owner for OTA partner performance. The Senior Manager will work closely with Revenue Strategy, Marketing, Operations, IT, Finance, external technology vendors, and OTA partners to ensure channel execution is accurate, efficient, commercially aligned, and consistently supported across the portfolio.

This position reports to the Vice President of Revenue Strategy.

• Serve as the day-to-day business owner for OTA partner relationships, including partner communication, issue management, performance follow-up, and business review routines.
• Manage OTA partner performance across revenue, room night production, conversion, profitability, cancellation trends, content quality, promotion effectiveness, connectivity stability, and operational execution.
• Partner with Revenue Strategy to execute approved OTA channel strategies, promotions, rate plans, availability controls, restrictions, policies, and merchandising opportunities.
• Partner with Marketing to ensure descriptions, photos, amenities, policies, brand positioning, and promotional content are accurate, compelling, and consistent across OTA platforms.
• Coordinate OTA partner onboarding, property mapping, extranet setup, content updates, promotion launches, and post-launch stabilization across the portfolio.
• Monitor the flow of rates, inventory, restrictions, policies, and reservations between internal systems and OTA channels, escalating issues quickly when accuracy, availability, or reservation delivery is impacted.
• Maintain a structured OTA partner issue log, escalation process, and follow-up cadence to resolve connectivity, content, rate, policy, reservation delivery, payment, and billing issues.
• Conduct recurring OTA partner business reviews and prepare scorecards, insights, opportunities, and action plans for leadership review.
• Identify opportunities to improve OTA performance, reduce friction, increase conversion, improve net revenue contribution, and strengthen partner accountability.
• Stay current on OTA platform changes, partner programs, travel technology, and hotel distribution trends that may impact InTown Suites.

OTA Performance & Partner Operations

• Establish, monitor, and report on OTA performance indicators, including room nights, revenue, average daily rate, conversion, cancellation trends, net revenue contribution, promotion performance, content quality, and connectivity reliability.
• Lead weekly, monthly, and quarterly OTA performance routines, including scorecards, action plans, root cause reviews, and follow-up on partner commitments.
• Analyze property, market, and channel results to identify underperformance, demand opportunities, promotional gaps, content issues, and connectivity risks.
• Coordinate implementation of OTA promotions, merchandising opportunities, policy changes, content updates, and property-level changes across partner extranets and connected systems.
• Partner with Revenue Strategy to ensure OTA rate plans, availability, restrictions, policies, and promotional offers are configured and executed as approved.
• Monitor OTA reservation quality and guest-impacting trends, including reservation delivery failures, policy mismatches, cancellation issues, and payment or billing exceptions.
• Resolve escalated OTA partner and property issues by coordinating with internal teams, OTA contacts, and technology vendors to reach timely, commercially sound outcomes.
• Maintain OTA playbooks, property mapping records, issue logs, escalation paths, process changes, and operating procedures to support consistency and accountability.
• Support OTA account planning, partner initiatives, pilots, and portfolio rollouts, including launch readiness, communication, testing, and post-launch follow-up.
• Identify process improvements, automation opportunities, and reporting enhancements that improve OTA conversion, accuracy, efficiency, and net revenue contribution.

Cross-Functional Leadership & Reporting

• Provide clear OTA reporting, insights, and recommendations to the Vice President of Revenue Strategy and cross-functional leadership teams.
• Translate OTA partner and channel performance data into actionable recommendations for revenue, marketing, operations, finance, and technology improvements.
• Lead cross-functional projects involving OTA partners, booking workflows, content accuracy, connectivity, reservation delivery, reporting, and partner accountability.
• Influence internal stakeholders and external partners through strong communication, organization, follow-through, and data-driven problem solving.
• Support OTA contract discussions, commercial term reviews, partner performance evaluations, and strategic opportunity assessments as requested.
• Build repeatable operating rhythms, dashboards, scorecards, and documentation that improve visibility, accountability, and continuity across OTA partnerships.
• Five or more years of experience in hotel distribution, OTA partnerships, revenue management, e-commerce, channel management, or related commercial operations roles preferred.
• Prior experience managing OTA partner relationships, OTA extranets, distribution channels, partner promotions, content accuracy, or channel performance strongly preferred.
• Hands‑on experience with major OTA extranets and partner portals, including property mapping, content management, promotions, reporting, issue resolution, or connectivity workflows, strongly preferred.
• Prior experience working directly for a major OTA, such as Expedia Group or Booking.com, in an account management, market management, partner success, connectivity, or commercial role is not required, but is considered a significant advantage.
• Strong understanding of hotel revenue management concepts, including rates, availability, restrictions, promotions, channel mix, conversion, and partner profitability.
• Working knowledge of CRS, PMS, booking engine, channel manager, OTA extranet, and reservation delivery workflows preferred.
• Ability to analyze reports, identify trends, develop recommendations, and communicate insights clearly to leadership.
• Strong project management, organization, partner management, negotiation, and follow-up skills.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Outlook. Experience with business intelligence, CRM, ticketing, or project management tools preferred.
• Excellent written and verbal communication skills.
• Must be able to read, speak, understand, and write the English language.
• Must be able to work out of the corporate office in Sandy Springs, GA, a minimum of three days per week, Tuesday through Thursday.
• Occasional travel may be required for OTA partner meetings, industry events, or property-level support.
• Ability to effectively solve problems/conflicts and provide creative and effective solutions
• Ability to delegate and manage multiple operations effectively
• Ability to assess the operational effectiveness of project managers, field personal and contractors
• Possesses written and oral communication skills to support decisions and recommendations
• Ability to analyze and interpret technical materials accurately and effectively
• Strong team philosophy
• Strong Analytical and Communication Skills
• Organized mindset as it relates to project management
• Self‑motivated, detail oriented with strong time management skills
• Proactive individual who can perform stand‑alone activities as well as work effectively in a collaborative team
• Ability to build and maintain strong relationships with our internal customers’ while being the energetic and passionate first point of contact.