ORV Product Lead: Strategy, Lifecycle & Innovation

CFMOTO USA

Brooklyn Park (MN)

On-site

USD 125,000 - 155,000

Full time

4 days ago

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Benefits offered by this job

Medical, dental & Vision insurance

401K Match

Vacation & Sick Time

Life Insurance

Employee Purchase Discounts

Job summary

CFMOTO USA is seeking a Product Manager – Off-Road Vehicles (ORV) to lead lifecycle management and drive future product development in the ORV segment. You will shape the product vision, roadmaps, and market strategies using insights from customers and industry trends.

In this role, you’ll partner with Sales, Marketing, R&D, and engineering to align with corporate objectives and deliver compelling, market-ready ORV offerings. Strong analytical skills and cross-functional leadership are essential.

Qualifications

BS/BA in engineering or technical field preferred.
5+ years in a product-focused role, preferably Powersports/Auto.
Strong analytical skills and VOC-focused mindset.
Experienced with Stage-Gate and Office tools (Excel, PowerPoint, Project).
Willingness to travel up to 20% domestically; some international trips.

Responsibilities

Lifecycle management and optimization of the ORV product portfolio from ideation to yearly upgrades.
Lead identification and development of future ORV opportunities and roadmaps.
Continuously analyze market data and customer feedback to guide product strategy.
Ensure alignment of product plans with corporate vision and growth targets.
Serve as the ORV expert across internal teams and stakeholders.
Collaborate cross-functionally with sales, marketing, engineering, design and suppliers.