Orthopedic Medical Device Product Marketing Manager

Alphatec Spine; Carlsbad (CA); On-site; USD 110,000 - 125,000; Full time

Job summary

Alphatec Spine in Carlsbad, CA, is seeking a product marketing professional to identify and execute product strategies, marketing plans, and promotional programs for assigned product lines. You will partner cross-functionally to manage product development, market launches, training support, and forecasting to meet company goals.

The role requires medical device experience, strong communication, and the ability to travel up to 40%.

Qualifications

• Prior experience in medical device or healthcare industry
• Ability to travel up to approximately 40 percent
• Strong interpersonal skills in a matrix, cross-functional environment
• Excellent written and verbal communication; ability to present clinical concepts clearly
• Experience with market analysis, product planning and product support activities
• Understanding of basic strategic and tactical planning concepts related to product management

Responsibilities

• Identify and execute product strategies, marketing plans, and promotional programs for assigned product lines.
• Partner cross-functionally to manage product development, market launches and surveillance.
• Develop sales collateral, training materials and content to support field execution.
• Support forecasting activities and collaborate with Sales, Operations, and Finance to optimize product mix.
• Monitor market trends and competitive landscape through field engagement and literature reviews.
• Assist in sales forecasting and demand planning activities and contribute to business cases.

Skills

Strong communication

Cross-functional collaboration

Strategic thinking

Travel readiness

Market analysis

Education

Bachelor’s degree in Marketing or related field

1-4 years of related experience

2+ years of related experience; or equivalent combination of education and experience

Job description

Alphatec Spine in Carlsbad, CA, is seeking a product marketing professional to identify and execute product strategies, marketing plans, and promotional programs for assigned product lines. You will partner cross-functionally to manage product development, market launches, training support, and forecasting to meet company goals.

The role requires medical device experience, strong communication, and the ability to travel up to 40%.