Orthodontic Marketing Manager

Mb2-Dental-4; Carrollton (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

PTO and holidays

Mentorship and growth

Job summary

MB2 Dental Solutions, LLC is seeking an Orthodontic Marketing Manager in Carrollton, TX. You will lead strategic marketing initiatives across affiliated orthodontic practices, partnering with doctors, operations leaders, and office teams to drive patient growth and improve retention.

Responsibilities include managing digital campaigns, local SEO, and analytics to identify opportunities, plus collaborating with agencies and vendors to optimize performance across markets.

Qualifications

• 5+ years of orthodontic marketing experience preferred.
• Experience supporting multi-location healthcare organizations helpful.
• Strong written and verbal communication skills.
• Familiarity with digital marketing platforms and analytics tools.

Responsibilities

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices.
• Partner with doctors, operations leaders, and office teams to identify opportunities and create growth plans.
• Manage Google Ads, Meta Ads, SEO, local SEO, and website optimization programs.
• Analyze performance data to identify trends and opportunities for improvement.
• Monitor KPIs: new patient volume, lead conversion, production growth, retention, referrals, and ROI.
• Present actionable recommendations to stakeholders and leadership.
• Support referral marketing, community outreach, and local engagement initiatives.
• Collaborate with agency and vendor partners for strong execution and optimization.
• Coordinate multiple projects with timelines and budgets, ensuring quality deliverables.
• Build relationships with practices through responsive, strategic support.

Skills

Orthodontic marketing

Communication skills

Data-driven marketing

Tools

Google Ads

Meta Ads

SEO

Google Analytics

Marketing reporting tools

Job description

Overview

MB2 Dental is a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and supporting one of the fastest-growing networks of dental practices in the country. We are seeking an Orthodontic Marketing Manager to join our team in Carrollton, TX.

This role is ideal for a strategic, data-driven marketer who thrives in a fast-paced environment and enjoys partnering with doctors, operations leaders, and practice teams to drive measurable growth. You'll play a key role in developing and executing marketing strategies that increase patient acquisition, improve retention, and help orthodontic practices achieve their business goals.

The Orthodontic Marketing Manager serves as a trusted marketing partner for affiliated practices, leveraging digital marketing, analytics, relationship management, and local growth initiatives to deliver results across multiple markets.

Why Join MB2?

• Competitive compensation
• Medical, dental, vision, and life insurance
• Short- and long-term disability coverage
• Generous PTO and paid holidays
• Mentorship and exposure to the leadership of a growing company.
• Collaborative and entrepreneurial culture
• Employee referral bonus program

What You'll Do

• Develop and execute strategic marketing initiatives to drive patient growth across affiliated orthodontic practices
• Partner closely with doctors, operations leaders, and office teams to identify opportunities and create customized growth plans
• Manage digital marketing programs, including Google Ads, Meta Ads, SEO, local SEO, online reputation management, and website optimization
• Analyze marketing and business performance data to identify trends, opportunities, and areas for improvement
• Monitor key performance indicators, including new patient volume, lead conversion rates, production growth, retention, referral performance, and marketing ROI
• Present actionable recommendations and performance insights to stakeholders and leadership
• Support referral marketing, community outreach, local engagement initiatives, and practice-level growth campaigns
• Collaborate with agency and vendor partners to ensure strong execution and continuous optimization
• Manage multiple projects simultaneously while maintaining timelines, budgets, and the quality of deliverables
• Build strong relationships with practices by delivering a high level of service, responsiveness, and strategic support
• Partner with cross-functional teams to drive innovation and best practices across the orthodontic portfolio

Qualifications

• 5+ years of experience in orthodontic marketing is highly preferred
• Experience supporting orthodontic practices, DSOs, multi-location healthcare organizations, or related healthcare service businesses preferred
• Top-tier communication skills
• Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and marketing reporting tools

MB2 Dental Solutions, LLC is an equal opportunity employer.