Orlando Growth Marketing Lead

Univista Holdings; Florida; On-site; USD 85,000 - 100,000; Full time

Job summary

Univista Insurance in Orlando is seeking a Senior Marketing Manager to own full-funnel marketing strategy and activation for the Orlando market, reporting to the CMO. You will build the market plan, deploy it across digital and traditional channels, and drive growth in leads, quotes, and sales.

This builder's role requires strategic and hands-on activation, balancing planning with in-store presence, and translating market needs into local campaigns.

Qualifications

• Degree in Marketing, Communications, Business or related field.
• 7+ years of progressive marketing experience with market-level strategy and budget management.
• Experience across both digital and traditional channels delivering full-funnel results.
• Strong analytical capability; fluent in CPL, CAC, ROI and data-driven decision making.
• Bilingual English/Spanish with Hispanic consumer marketing experience.
• Excellent cross-functional partnership and stakeholder management.
• Experience managing agencies and media partners.
• Strong written and verbal communication with executive-level reporting.
• Strategic thinker who can balance tactics in a fast-paced environment.
• Based in the Orlando area with regular store presence.

Responsibilities

• Own the full-funnel marketing strategy for the Orlando market from awareness to sale.
• Build and manage the annual and quarterly market plan, budget, and performance targets.
• Localize campaigns while protecting brand consistency and enterprise goals.
• Plan and activate campaigns across digital and traditional channels.
• Lead community marketing, events, partnerships to build store traffic.
• Partner with operations, sales, and franchise teams to align on outcomes.
• Own performance analytics with ROI, CPL, and CAC, and report to leadership.

Skills

Full-funnel marketing

Digital & traditional channels

Budget management

Bilingual English/Spanish

Agency & vendor management

Cross-functional collaboration

Executive communication

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Univista Insurance in Orlando is seeking a Senior Marketing Manager to own full-funnel marketing strategy and activation for the Orlando market, reporting to the CMO. You will build the market plan, deploy it across digital and traditional channels, and drive growth in leads, quotes, and sales.

This builder's role requires strategic and hands-on activation, balancing planning with in-store presence, and translating market needs into local campaigns.