Orlando Field Marketing Lead - Canvassing Growth

FAS Windows & Doors; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonuses

Leadership support

Benefits package

Job summary

FAS Exteriors in Orlando, Florida is seeking an experienced Field Marketing Manager to build and lead a door-to-door canvassing team in the Orlando market. You will recruit, train, and coach canvassers, implement proven canvassing processes, and drive appointment generation in a fast-paced field environment.

You will lead the Orlando team, ensure performance standards, and collaborate with sales leadership to convert qualified appointments.

Qualifications

• Minimum 2 years directing door-to-door canvassing teams.
• Experience in exterior home improvement or related sales environments.
• Proven ability to recruit, develop, and retain canvassers.
• Experience tracking canvassing metrics and lead quality.
• Hands-on leader able to work in the field.

Responsibilities

• Recruit, hire, onboard, train, and coach a team of door-to-door canvassers.
• Build the Orlando team from the ground up, establishing clear expectations, accountability, and a performance driven culture.
• Implement proven canvassing processes, training methods, and operating standards.
• Set appointment generation goals and monitor team performance, appointment quality, and results.
• Coach canvassers on homeowner engagement, communication, objection handling, and effective appointment setting.
• Manage field schedules, team meetings, uniforms, materials, safety expectations, and CRM documentation.
• Partner with sales leadership and the contact center to ensure accurate lead information and qualified appointments.
• Develop the team and operating model to support future market expansion.

Skills

Door-to-door canvassing

Team leadership

Training & coaching

Recruiting

Communication

Education

High school diploma or equivalent

Tools

CRM software

Job description

FAS Exteriors in Orlando, Florida is seeking an experienced Field Marketing Manager to build and lead a door-to-door canvassing team in the Orlando market. You will recruit, train, and coach canvassers, implement proven canvassing processes, and drive appointment generation in a fast-paced field environment.

You will lead the Orlando team, ensure performance standards, and collaborate with sales leadership to convert qualified appointments.