Organic Social Lead — Menopause Wellness (Remote)

Winona; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Paid holidays

US health benefits

Referral bonuses

Education stipend

Team events

Global team

Job summary

Winona, a leading telemedicine company focused on menopause care, seeks an Organic Social Media Manager to own posting strategy across Instagram, TikTok, Facebook, and more. You will plan content calendars, brief creators, and manage persona accounts with distinct voices, ensuring on-brand, live content.

Reporting to Head of Social, you’ll translate performance insights into editorial direction, oversee briefing quality, repurpose content from paid and other channels, and drive outbound

Qualifications

• 3–5 years managing organic social for a brand or agency.
• Strong ability to translate ideas into production tickets (concept, hook, script, formats).
• Editorial eye for short-form video; not required to shoot or edit.
• Strong copywriting for hooks, captions, engagement.
• Fluent with Instagram and TikTok mechanics and trends.
• Daily presence on primary channels (IG, TikTok, Facebook).
• Cadence on secondary channels (YouTube Shorts, X, Pinterest).
• Ability to write in multiple distinct voices for personas.
• Strong analytical skills to interpret performance data.
• Reliable with fixed publishing schedule and live audience.
• Experience writing for multiple brand personas.

Responsibilities

• Posting strategy, content planning, and publishing across all owned channels.
• Brand persona accounts: maintain distinct voice for multiple accounts.
• Concepting and briefing: create production tickets with guidelines.
• Repurposing content from paid media and other channels for organic use.
• Outbound engagement with creators and advocates to grow reach.
• Regular performance reporting against KPIs set by Head of Social.

Skills

Organic social management

Creative briefing

Copywriting

AI writing tools

Instagram & TikTok mechanics

Multi-voice writing

Publishing discipline

Analytics & insights

Brand persona management

Adaptation of content

Job description

Winona, a leading telemedicine company focused on menopause care, seeks an Organic Social Media Manager to own posting strategy across Instagram, TikTok, Facebook, and more. You will plan content calendars, brief creators, and manage persona accounts with distinct voices, ensuring on-brand, live content.

Reporting to Head of Social, you’ll translate performance insights into editorial direction, oversee briefing quality, repurpose content from paid and other channels, and drive outbound