Social Media Manager, Consumer Brand (Remote - US only)

IllTip; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

IllTip is a digital health company with a growing consumer wellness brand, based in the United States. It seeks a Social Media Manager to own organic social channels within the brand marketing team, focusing on strategy, writing, and cultural relevance across major platforms.

The role emphasizes end-to-end ownership of an organic channel, collaborative work with seniors, and timely content that reflects sensitive topics with thoughtful judgment.

Qualifications

• 7+ years of experience in social media strategy and content.
• Exceptional copywriting and brand voice.
• Fluency in Instagram, TikTok, and Threads; LinkedIn knowledge.
• Experience guiding freelancers or internal teams.
• Strong editorial judgment on sensitive topics.

Responsibilities

• Set organic social strategy, platform vision, audience goals, and content pillars.
• Write hooks, captions, scripts, and recurring series with consistent voice.
• Build and manage monthly editorial calendar balancing themes and priorities.
• Lead social-first concepts for campaigns and partnerships, including measurement.
• Grow engagement and turn insights into content; manage escalation standards.
• Own quarterly social report and advise on a small organic boosting budget.

Skills

Social media strategy

Copywriting

Content creation

Brand voice

Analytics

Scheduling tools

AI in creative workflows

Team leadership

Editorial judgment

Tools

Scheduling tools

Analytics tools

AI in creative workflows

Video concepting tools

Job description

Pay: n/a. Candidates based in the US are preferred from the San Francisco Bay Area. A digital health company with a growing consumer wellness brand is hiring a Social Media Manager to own its organic social channels. The role sits within the brand marketing team and focuses on strategy, writing, and cultural relevance across major platforms. The company describes its work as using technology to make care more accessible and removing common barriers to getting help.

Responsibilities

• Set the organic social strategy, platform vision, audience goals, and content pillars that support brand and business objectives.
• Write and concept hooks, captions, scripts, and recurring series that keep the brand's voice consistent across platforms.
• Build and run a monthly editorial calendar that balances evergreen themes, cultural moments, and cross-functional priorities.
• Lead social-first concepts and content plans for campaigns and brand partnerships, including measurement.
• Grow community engagement, turn comment and listening insights into content, and co-own escalation and safe-messaging standards for sensitive topics.
• Own the quarterly social report and turn performance data into clear recommendations, including a small organic boosting budget.

Requirements

• 7+ years of experience in social media strategy and content, with end-to-end ownership of an organic channel and measurable results.
• Exceptional copywriting skills and the ability to write in a brand voice, plus strong creative strategy that can be presented to senior stakeholders.
• Deep fluency in Instagram, TikTok, and Threads, working knowledge of LinkedIn, and experience with scheduling and analytics tools and AI tools in creative workflows.
• Track record of short-form video concepting and scripting that performed well.
• Experience guiding peers, freelancers, or internal teams through influence, with interest in growing into people management.
• Good editorial judgment on mental health and other sensitive topics, including knowing when not to post.

Applicants must be based in: United States.