Organic Social Lead: Brand & Platform Strategy

Content Creators; United States, Northern America, Americas; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Stripe is seeking a senior brand and social content leader to steward our organic channels across Instagram, TikTok, and X. You will translate brand positioning into channel strategies, guide external partners, and ensure content aligns with brand health and performance goals.

You will own the editorial calendar, manage agency briefs and feedback, and collaborate with cross-functional teams to deliver high-impact social narratives that drive business outcomes.

Qualifications

• Experience in or alongside brand strategy and channel planning.
• Ability to evaluate creative work against brand standards with precision.
• Strong understanding of how organic social contributes to brand health.

Responsibilities

• Own brand extension into organic social across Instagram, TikTok, and X with guardianship of voice and tone.
• Develop platform-specific strategies and guardrails for agency work.
• Lead agency direction, briefs, and feedback to improve creative output.
• Oversee editorial calendar and ensure content is on-brand and performs.
• Manage community engagement strategy and escalation for sensitive issues.
• Define measurement framework and connect social activity to business outcomes.
• Coordinate cross-functional approvals and align stakeholders for fast decisions.

Skills

Brand experience

Channel expertise

Agency direction

Excellent writer

Job description

Stripe is seeking a senior brand and social content leader to steward our organic channels across Instagram, TikTok, and X. You will translate brand positioning into channel strategies, guide external partners, and ensure content aligns with brand health and performance goals.

You will own the editorial calendar, manage agency briefs and feedback, and collaborate with cross-functional teams to deliver high-impact social narratives that drive business outcomes.