Brand Social & Community Architect

Pair Eyewear; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Pair Eyewear is seeking an Organic Social & Community Manager to own our presence on Instagram, Facebook, TikTok and beyond. You’ll be our in-house voice, building a vibrant brand community and shaping content strategy with the creative team.

You’ll manage the content calendar, engage with our audience, cultivate creators, and translate community insights into product and marketing ideas. This role blends storytelling, data, and cross-functional collaboration in a fast-moving DTC environment.

Qualifications

• 4+ years in organic social and community management
• Fluency across core platforms: Facebook, Instagram, TikTok
• Track record of growing engaged audiences and building brand communities
• Strong project management: calendar planning and creator relationships

Responsibilities

• Own content calendar strategy and publishing across organic channels (Instagram, TikTok, Facebook)
• Collaborate with creative to brief and develop channel-native content
• Manage community inbox with timely, warm responses
• Identify and cultivate Pair+ family, loyal customers and advocates
• Surface community insights and share with product, creative, and marketing teams
• Coordinate with marketing, product and creative for licensed collections launches

Skills

Organic social

Community management

Platform-native

Strong writing

Data analysis

Cross-functional

Tools

Sprout Social

Job description

Pair Eyewear is seeking an Organic Social & Community Manager to own our presence on Instagram, Facebook, TikTok and beyond. You’ll be our in-house voice, building a vibrant brand community and shaping content strategy with the creative team.

You’ll manage the content calendar, engage with our audience, cultivate creators, and translate community insights into product and marketing ideas. This role blends storytelling, data, and cross-functional collaboration in a fast-moving DTC environment.