Organic Performance Manager

FairPlay Sports Media; New York (NY); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

401(k) match

Job summary

FairPlay Sports Media is seeking a highly driven SEO Manager to join our newly established Audience Team in the US. This pivotal role shapes and executes an organic strategy across major US publishers and partner sites, spanning traditional SEO and AI-driven discovery platforms.

You will lead cross-functional collaboration with Product, PR, Content, and Engineering to drive sustainable growth, EEAT standards, and performance metrics at scale in a fast-paced, data-driven environment.

Qualifications

• Extensive experience in SEO and organic growth, ideally within competitive industries (e.g. sports betting, iGaming).
• Strong understanding of modern search ecosystems, including Google algorithms and AI-driven search experiences.
• Proven track record of delivering scalable organic growth across multiple markets.
• Experience managing and developing high-performing SEO teams.
• Deep technical SEO knowledge including site architecture, indexing, rendering, and performance optimization.

Responsibilities

• Own and deliver the organic growth strategy across partner websites.
• Drive visibility across traditional search engines and generative AI platforms.
• Partner with Product and Engineering teams to influence technical SEO and site architecture.
• Lead creation, testing, and scaling of new organic growth initiatives.
• Define and uphold EEAT and content quality standards.
• Develop performance measurement frameworks and reporting across SEO and AI channels.
• Analyze opportunities and benchmark against competitors to inform strategy.
• Champion innovation with new tools and methodologies in organic search and AI.
• Lead requirements gathering for SEO, content, and LLM optimization.

Skills

SEO strategy

Generative AI discovery

Cross-functional leadership

Technical SEO

Data analysis GA4/Search Console

US market knowledge

Stakeholder management

Tools

GA4

Search Console

Job description

FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators.

By combining deep market expertise with technical proficiency, FairPlay Sports Media bridges the gap between sports content and sustainable monetization.

Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually. The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, WhoScored, SuperScommesse and Confido Network.

FairPlay Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading technology and driven by brilliant people.

We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced, and always making sure to have fun along the way.

So why not join FairPlay Sports Media and be part of something bigger...

About the Role

FairPlay Sports Media is seeking a highly driven SEO Manager to join our newly established Audience Team. This is a pivotal role responsible for shaping and executing a future-focused organic strategy across major US publishers or other partnership websites.

This position offers the opportunity to operate at the forefront of organic search evolution, spanning traditional SEO and emerging generative AI discovery platforms, while influencing product, content, and technical strategy at scale.

As SEO Manager - US Partnerships, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our partnership forecasts.

Location:

A qualified candidate must reside in NJ, PA, NY, FL or, TN

Key Responsibilities

• Own and deliver the organic growth strategy across our partnership websites
• Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
• Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
• Lead the creation, testing, and scaling of new organic growth initiatives
• Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
• Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
• Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
• Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
• Lead requirements gathering and refinement for SEO, content, and LLM optimization initiatives.
• Participate and present in partnership facing strategy and performance meetings & reviews

Skills and Experience

• Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming).
• Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
• Proven track record of delivering scalable organic growth across multiple markets.
• Experience managing and developing high-performing SEO or organic teams.
• Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimization.
• Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
• Experience working with product and engineering teams in agile environments.
• Knowledge of digital PR, link acquisition strategies, and brand authority building.
• Understanding of content strategy, EEAT principles, and semantic search optimization.
• Experience with testing methodologies and performance experimentation frameworks.
• Commercial awareness and ability to align organic strategy with business objectives.
• Excellent communication and stakeholder management skills.
• An understanding and appreciation of US Sports

Personal Attributes

• Highly organized, proactive, and comfortable taking ownership of initiatives.
• Strategic thinker with a strong execution mindset.
• Naturally curious, with a passion for innovation in search and AI.
• Comfortable operating in a fast-paced, evolving environment.
• Strong problem-solving skills with attention to detail.

What You’ll Get Back From Us

Alongside of being challenged daily and a real interest in your development, you will also receive:

• Attractive Compensation Package: Competitive salary and performance-based bonuses. The annual salary range for this position is 85K to $95K plus incentive bonus.
• Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance
• Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans
• Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
• Continuous Growth Support: Reimbursement for professional development opportunities

We believe AI is a great tool for interview preparation. Feel free to use it to research our company, practice questions, organize your thoughts, or polish your resume. When it’s time for the interview, though, we’d like to hear from you. We ask that you answer questions without real-time assistance from AI or other tools. We’re not searching for flawless answers—we’re looking for authenticity. Your experiences, problem-solving approach, communication style, and unique perspective are what matter most to us. Those are the qualities that help us determine whether we’re a great match for each other.

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.