Organic Growth Lead

Abode; Austin (TX); On-site; USD 140,000 - 175,000; Full time

Job summary

Abode is seeking an Organic Growth Lead to build our organic social presence and website content from the ground up. You’ll own content from idea to publishing: short-form video for TikTok, Instagram, and YouTube first, then guides and research stories on our site.

You should care about brand and have a point of view on how Abode should look, sound, and show up. There’s room for growth into broader brand leadership, and the immediate job is hands-on social and content.

Qualifications

• Experience building a consumer brand's social presence at a startup.
• Ability to show videos you made and explain your role and results.
• Ability to turn research or SEO briefs into clear, useful content.
• Comfort adapting videos for TikTok, Instagram, and YouTube.
• Strong sense of brand voice and how to apply it across channels.

Responsibilities

• Own Our Socials: set strategy for TikTok, Instagram and YouTube and produce content.
• Learn What Works: track performance and iterate formats and topics.
• Create Useful Website Content: write homeowner guides and SEO-backed content.
• Bring Our Research to Life: convert county research and PR coverage into engaging stories.
• Run Creators, Mailers, and Community: manage creators, UGC partners, and email copy.

Skills

Social media strategy

Video production & editing

Content writing

SEO & research briefs

Tools

Video editing software

Job description

About Abode Money

Abode Money is the first financial manager for homeowners. We save homeowners money on property taxes, insurance, mortgage and more, every year. Our vision is to be the first to create an ongoing relationship with 80M+ homeowners.

Homeowners spend $2T+ a year on their homes with almost no help. We're the first and only company that can lower property taxes in all 50 states, and there's no better way into the homeowner relationship than the bill everyone hates.

Most consumer fintechs are building slightly better versions of products that already exist. We're using AI to turn work that has always been a service into software, and there has never been a better moment to do it.

We've raised $23M from Permanent, Drive, Sequoia, Core VC and 81 Collection.

The Role

We're hiring an Organic Growth Lead to build Abode's organic social presence and website content from the ground up. You'll own content from idea to publishing: short-form video for TikTok, Instagram, and YouTube first, then guides and research stories on our site.

You should also care about brand and have a point of view on how Abode should look, sound, and show up. There's room for this role to grow into broader brand leadership, and the immediate job is hands-on social and content.

What You’ll Do

• Own Our Socials: Set the strategy for TikTok, Instagram, and YouTube, then make short-form video from idea and script through filming, editing, and publishing.

• Learn What Works: Track performance, test new formats and topics, and use what you learn to make the next round better.

• Create Useful Website Content: Write and edit homeowner guides, state and county content, and research stories from SEO briefs.

• Bring Our Research to Life: Turn county research and PR coverage into clear stories, videos, and visuals homeowners want to share, while the news is still fresh.

• Run Creators, Mailers, and Community: Manage creator and UGC partners, develop mailer copy and creative, and use homeowner questions to shape what we make next.

Who You Are

• In Austin or willing to relocate. We work in person 5 days a week.

• Have built a consumer brand's social presence hands-on at a startup, ideally in fintech, insurance, or home

• Can show videos you made yourself, explain your role, and tell us what worked and what didn't

• Can take a short-form video from idea through filming, editing, and publishing, and adapt it for each platform

• Can turn a research or SEO brief into clear, useful content and make complicated topics approachable without losing accuracy

• Care about brand and know how to prioritize, going deep on what matters before spreading across every channel

Our Values

We hire people who want to own their work outright.

• Take ownership. You get more autonomy here than almost anywhere else. Own the outcome, make the calls, and see it through.

• Move fast. Speed is our only advantage, so we ship first and refine after. Sometimes that means fixing things in the open, and we're fine with that.

• Dive deep. Go to the source. Pull the data, read the county code, call the assessor. The details are where we win.

• Be intellectually curious. Learn new domains fast and keep asking why. Now is the time to work smarter, and AI is how we do it.

• Go all in. We work hard and put in long hours because the window in front of us won't stay open forever. We're looking for people who want to do the same.

Compensation

$140,000 - $175,000 base, plus equity