Organic Growth Lead

Abode Financial Holdings, Inc.; Austin (TX); On-site; USD 140,000 - 175,000; Full time

Job summary

Abode Money is hiring an Organic Growth Lead in Austin to own non-paid channels—website content, social, creators, and turning PR into owned content.

You’ll revamp our organic social strategy, build a county-data backed research hub, and ship daily content across TikTok, Instagram, and YouTube.

This role values brand thinking, hands-on work, and a path to Head of Brand; you’ll work in person five days a week to grow homeowners’ trust.

Qualifications

• In Austin or willing to relocate; in-person work five days a week.
• Have built a consumer brand's social presence hands-on, ideally fintech/insurance/home relevance.
• Can show content you made and its impact.
• Have written pages that rank from a keyword brief.
• Know what works for homeowners on TikTok, Instagram, YouTube.
• Care about brand and have strong opinions on differentiation.

Responsibilities

• Rebuild Organic Social: revamp our strategy and ship daily short video on TikTok/IG/YouTube.
• Own Website Content: write guides, county pages, and data reports to improve weekly performance.
• Build Our Research Hub: turn county data into shareable, citable research.
• Move at News Speed: convert PR hooks into finished assets the same day.
• Run Creators and Community: manage creator/UGC partnerships, mailer creative, and community replies.

Job description

About Abode Money

Abode Money is the first financial manager for homeowners. We save homeowners money on property taxes, insurance, mortgage and more, every year. Our vision is to be the first to create an ongoing relationship with 80M+ homeowners.

Homeowners spend $2T+ a year on their homes with almost no help. We're the first and only company that can lower property taxes in all 50 states, and there's no better way into the homeowner relationship than the bill everyone hates.

Most consumer fintechs are building slightly better versions of products that already exist. We're using AI to turn work that has always been a service into software, and there has never been a better moment to do it.

We've raised $25M from Permanent, Drive, Sequoia, Core VC and 81 Collection.

The Role

We're hiring an Organic Growth Lead to own everything homeowners see from us outside of paid: website content, short video, social, creators, and turning PR into owned content. You'll have complete ownership, starting with a full revamp of our organic social strategy and a research hub built on county data no one else has.

You should also care about brand. After six months, there's a path to Head of Brand, a much bigger job: figuring out how we stand out and building a brand people remember. Ramp turned corporate finance into a generational brand, and we want to do the same for homeownership.

What You’ll Do

• Rebuild Organic Social: Revamp our organic social strategy end to end, then ship short video every day on TikTok, Instagram, and YouTube.

• Own Website Content: Write guides, state and county pages, and data reports so the site gets better every week.

• Build Our Research Hub: Turn our county data into research that ranks, gets cited, and earns coverage.

• Move at News Speed: Turn a PR hit or a breaking hook into finished assets the same day.

• Run Creators and Community: Manage creator and UGC partnerships, mailer creative, and community replies.

Who You Are

• In Austin or willing to relocate. We work in person 5 days a week.

• Have built a consumer brand's social presence hands-on, ideally in fintech, insurance, or home

• Can show content you made yourself and what it did

• Have written pages that rank from a keyword brief

• Know what works for homeowners on TikTok, Instagram, and YouTube

• Care about brand and have strong opinions on what makes one stand out

Our Values

We hire people who want to own their work outright.

• Take ownership. You get more autonomy here than almost anywhere else. Own the outcome, make the calls, and see it through.

• Move fast. Speed is our only advantage, so we ship first and refine after. Sometimes that means fixing things in the open, and we're fine with that.

• Dive deep. Go to the source. Pull the data, read the county code, call the assessor. The details are where we win.

• Be intellectually curious. Learn new domains fast and keep asking why. Now is the time to work smarter, and AI is how we do it.

• Go all in. We work hard and put in long hours because the window in front of us won't stay open forever. We're looking for people who want to do the same.

Compensation

$140,000 – $175,000 base, plus equity