Optimization Specialist

High10 Digital; Louisville (KY); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work schedule

12 paid holidays

Generous paid time off

Group healthcare insurance (dental & 1

Simple IRA with company matching

Ongoing training & development

Job summary

High10 Digital is seeking an SEO/GEO Optimization Specialist to help clients stay visible across traditional search and AI-powered platforms. You will own research, on-page execution, and reporting for a portfolio of accounts in a collaborative Optimization team.

This role is great for early-career professionals looking to build real expertise in one of the fastest-moving areas of digital marketing, with a hybrid schedule and opportunities for growth.

Qualifications

• 2–4 years of experience in SEO, content strategy, or digital marketing.
• Working knowledge of SEO tools such as Semrush, Moz, or Google Search Console.
• Familiarity with schema markup and structured data concepts.
• Strong analytical skills with the ability to translate data into clear recommendations.
• Detail-oriented, organized, and able to manage multiple client accounts at once.

Responsibilities

• Research & Strategy Support: conduct keyword, query, and topic research for SEO, AEO, and GEO content decisions.
• Execution: on-page optimization, structured data support, coordinating with writers and designers.
• Reporting & Documentation: monitor rankings and AI citation metrics, prepare client-facing reports.

Skills

SEO

Content strategy

Digital marketing

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Semrush

Moz

Google Search Console

Job description

High10 Digital is looking for an SEO/GEO Optimization Specialist to join our Optimization team and help our clients stay visible — not just in traditional Google search, but across the AI-powered answer engines that are reshaping how people find businesses today.

About High10 Digital

High10 is a thoughtfully assembled team of marketers, communicators, creators, planners, managers and optimizers who share a singular passion for helping our clients achieve tangible, measurable and sustainable results.

We are a true full-service agency, with serious digital and social chops, storytelling prowess, website savvy and expertise across all forms of paid, owned and earned media. Need help with SEO, AIO or website UX? No problem. Need a robust multi-media brand campaign with web design and PR support? We’ve got you.

Bottom line: no matter the size or scope of a project, High10 is Very Good For Business. And with this opportunity, we might just be Very Good For Your Career as well.

Role Overview

The SEO/GEO Optimization Specialist executes the day-to-day optimization work that keeps our clients discoverable — across search engines and AI-powered platforms like ChatGPT, Google AI Overviews, and Gemini. You'll work closely within the Optimization department, taking ownership of research, on-page execution, and reporting across a portfolio of client accounts. This is a great fit for someone early in their SEO career who wants to build real expertise in one of the fastest-moving parts of digital marketing.

Responsibilities

Research & Strategy Support

• Conduct keyword, query, and topic research to inform SEO, AEO, and GEO content decisions
• Audit client websites and content for extractability, citation likelihood, and semantic relevance in AI search contexts
• Conduct competitor and content-gap analysis to identify optimization opportunities

Execution

• Execute on-page optimization: titles, meta descriptions, headings, internal linking, and image alt text
• Support structured data and schema markup recommendations
• Coordinate with content writers, designers, and client stakeholders to implement optimization recommendations

Reporting & Documentation

• Monitor rankings, featured snippet performance, and AI citation/inclusion metrics; compile client-facing reporting
• Maintain documentation of optimization changes, tests, and results across accounts
• Stay current on evolving SEO/AEO/GEO best practices and platform changes, bringing new ideas back to the team

Qualifications & Skills

• 2–4 years of experience in SEO, content strategy, or digital marketing
• Working knowledge of SEO tools such as Semrush, Moz, or Google Search Console
• Familiarity with schema markup and structured data concepts
• Strong analytical skills, with the ability to translate data into clear recommendations
• Detail-oriented, organized, and able to manage multiple client accounts at once

Desired Skills (Nice to Have)

• Agency experience or knowledge
• Website design, development, or CMS experience or knowledge
• Familiarity with emerging AI-visibility strategies
• Bachelor's degree in Marketing, Communications, or a related field

Compensation & Benefits

• Base salary range: $55,000–$65,000
• Hybrid work schedule
• 12 paid holidays
• Generous paid time off
• Group healthcare insurance, including dental and vision
• Simple IRA plan with company matching
• Ongoing training and professional development support