OPEN: Marketing Manager (Hybrid)

EdgeOne Medical Inc.; Wheeling (IL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

EdgeOne Medical Inc. is seeking a hands-on Marketing Manager to own the full marketing function from our Wheeling, Illinois office.

The role blends strategy, budget ownership, multi-channel execution, and data-driven performance measurement in a hybrid schedule with local candidate preference. The ideal candidate has substantial B2B marketing experience in complex technical industries, excels at integrated planning, and can lead ABM programs, marketing automation (HubSpot), data analytics, and

Qualifications

• Experience owning B2B marketing in complex technical industries.
• Proven multi-channel marketing campaign ownership across LinkedIn, email, content, SEO, paid search.
• Strong budget management, KPI definition, and reporting.
• Experience with marketing automation (HubSpot) and data analytics.

Responsibilities

• Own integrated marketing plan and quarterly updates with ICPs and personas.
• Plan and manage budget, track spend vs. plan, maximize ROI.
• Define and report KPIs across full funnel (MQLs, SQLs, pipeline).
• Lead multi-channel execution (LinkedIn, email, website, content, events).
• Drive ABM programs for target accounts with executive visibility.
• Operate campaigns end-to-end in HubSpot with natively tracked outcomes.
• Align lead nurture and hand-off to Sales, optimize timing and messaging.
• Maintain data hygiene, enable dashboards, provide actionable insights.

Skills

B2B marketing

Multi-channel marketing

Marketing automation

HubSpot

KPIs and reporting

ABM

Data analytics

Strategic planning

Budget management

Sales collaboration

Education

Bachelor's degree in Marketing or related

Advanced degree a plus

Tools

HubSpot

CRM systems

Google Analytics

SEO tools

LinkedIn Campaign Manager

Job description

EdgeOne Medical is seeking a hands-on Marketing Manager to own our full marketing function from our Wheeling, Illinois office. The role reports to the CEOand combines strategy, budget ownership, multi-channel execution, and data-driven performance measurement. The schedule is hybrid, and we are considering local candidates only.

• Develop, document, and own the annual integrated marketing plan and quarterly updates, including positioning, ideal customer profiles, buyer personas, channel mix, messaging, and campaign calendar.
• Create and manage the marketing budget, allocating spend across channels and initiatives, tracking actual versus planned spend, and ensuring strong return on investment.
• Define, track, and report on meaningful KPIs across the full funnel, including MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, cost per lead, and campaign ROI.
• Conduct ongoing competitive, market, and performance analysis to identify opportunities, refine positioning, and continuously sharpen marketing strategy in line with company growth goals.
• Plan and drive execution across LinkedIn, email nurture, website and landing pages, content marketing, SEO, paid search, webinars, and industry events, either directly or with specialized support.
• Lead account-based marketing programs, thought leadership, and executive visibility initiatives that build quality engagement with pharmaceutical and medical device decision-makers at named target accounts.
• Build, launch, and manage campaigns end-to-end in HubSpot, including workflows, list segmentation, lead scoring inputs, automation, tracking, and reporting.
• Own the lead nurture process and the formal hand-off of Marketing Qualified Leads to Sales Qualified Leads, aligning with Business Development on criteria, timing, messaging, and feedback.
• Own all marketing data and analytics, establishing tracking, dashboards, and regular performance reports with actionable recommendations for the CEO and Business Development team.
• Design and run A/B and multivariate tests across campaigns, messaging, creative, landing pages, and nurture sequences, analyzing results and implementing winning variations.
• Maintain the health and hygiene of the marketing database through processes for data accuracy, list quality, deduplication, enrichment, and ongoing data integrity.
• Partner closely with Business Development to align on target accounts, messaging, campaign timing, and lead quality, ensuring all marketing activity contributes measurably to pipeline and revenue growth.

Qualifications

Candidates should bring substantial, hands-on experience owning B2B marketing in complex, technical industries, preferably across multiple channels:

• LinkedIn organic, employee advocacy, and paid campaigns
• Email marketing and multi-step nurture sequences
• Website, landing page, and conversion rate optimization
• Content marketing, SEO, and paid search
• Webinars, industry events, and account-based marketing programs

Experience should include meaningful ownership across the full marketing function, such as integrated marketing planning, budget management, KPI definition and reporting, marketing automation (HubSpot), data and analytics, A/B testing, database health and hygiene, lead nurture and MQL-to-SQL hand-off, and sales enablement.

• Bachelor's degree in Marketing, Business, Communications, or a closely related discipline; advanced degree is a plus.
• Approximately 8-10+ years of progressive B2B marketing experience, preferably in life sciences, medical devices, pharmaceuticals, or similarly complex B2B environments.
• Proven track record of independently building and executing integrated, multi-channel marketing plans that drove measurable pipeline and revenue results.
• Direct experience creating and managing marketing budgets and defining and tracking KPIs tied to business outcomes.
• Strong hands-on experience with marketing automation and CRM platforms (HubSpot strongly preferred), including campaigns, workflows, segmentation, and reporting.
• Demonstrated success with account-based marketing approaches focused on quality engagement with a defined set of target accounts.
• Excellent written communication skills and the ability to develop clear, professional messaging for technical and executive audiences.
• Highly organized, analytical, and self-directed, with the ability to manage multiple concurrent initiatives with limited oversight.
• Strong collaboration skills and experience partnering closely with sales or business development teams.
• Experience owning the full marketing function in a small-to-mid-sized growth company, or in regulated or ISO-certified environments, is strongly preferred.
• Ability to work a hybrid on-site/remote schedule at our Northbrook, Illinois office.

Discrimination in hiring, promotion and all other employment decisions on the basis of race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other basis protected by Federal, state or local laws is prohibited.