Onsite Marketing Strategy Lead – Growth & Brand Alignment

Love's Travel Stops & Country Stores Inc.; Oklahoma City (OK); In loco; USD 110.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Tuition assistance

Paid Time Off

401(k) match

Insurance available

Competitive pay

Descrizione del lavoro

Love's Travel Stops & Country Stores Inc. in Oklahoma City seeks a Manager of Marketing Strategy to lead insight-driven, go-to-market programs aligned to Love’s priorities. You will guide strategic direction for the retail business and mentor Marketing Strategists toward clear, actionable plans.

The role requires shaping audience insights, defining success metrics, and coordinating cross-functional teams to deliver impact across Love’s brand and retail efforts.

Competenze

• Bachelor's degree in Marketing, Business, Advertising, Communications, or related field.
• 5-7+ years of experience in strategic marketing.
• Experience leading, mentoring, or guiding team members.
• Proven ability to influence outcomes across cross-functional teams.

Mansioni

• Guide development of go-to-market strategies for Love's retail lines of business.
• Partner with Marketing Strategists to shape strategies and define audience, messaging, and success metrics.
• Support enterprise initiatives with senior leadership involvement.
• Translate business objectives and customer insights into strategic direction and priorities.
• Establish frameworks guiding campaigns, seasonal priorities, and integrated marketing plans.
• Lead, coach, and develop Marketing Strategists and manage day-to-day priorities.

Conoscenze

Strategic thinking

Cross-functional influence

Storytelling

Leadership

Formazione

Bachelor's degree in Marketing or related field

Descrizione del lavoro

Love's Travel Stops & Country Stores Inc. in Oklahoma City seeks a Manager of Marketing Strategy to lead insight-driven, go-to-market programs aligned to Love’s priorities. You will guide strategic direction for the retail business and mentor Marketing Strategists toward clear, actionable plans.

The role requires shaping audience insights, defining success metrics, and coordinating cross-functional teams to deliver impact across Love’s brand and retail efforts.