Lease-Up Specialist Wanted: Single-Family Build-to-Rent Community, Irmo, SC
A growing owner-operator of build-to-rent communities is hiring a high-energy, results-driven Onsite Leasing Agent for a new single-family build-to-rent community in Irmo, South Carolina. This community consists entirely of standalone single-family homes, not townhomes or attached product.
This role combines initial lease-up with ongoing second-generation leasing. You will drive the community’s initial fill period, then transition into managing renewals, turnover leasing and resident retention as the community stabilizes. Prior hands-on lease-up experience is required. This is not a role in which to learn lease-up on the job.
This is a commission-eligible sales role for someone who thinks like a closer, not a gatekeeper.
Lease-Up Execution
- Own the leasing funnel from first point of contact through signed lease: inquiry, tour, application, approval and move-in.
Second-Generation Leasing
- Once the community stabilizes, transition focus from initial fill to renewal and turnover leasing, managing lease renewals, re-leasing vacated homes and sustaining occupancy.
- Proactively engage current residents ahead of lease expiration to drive renewal conversion and minimize avoidable turnover.
- Apply the same sales and closing approach used in lease-up to second-generation prospects. This is not a passive, order-taking leasing function.
Traffic Generation
- Proactively source prospects beyond passive inbound leads: local business partnerships, community events, corporate relocation outreach, referral programs, social media presence and grassroots marketing specific to the Irmo market.
- Identify and test creative, low-cost traffic-driving tactics appropriate for a new community that does not have an established reputation yet.
- Partner with the marketing and regional team to flag what is converting and what is not, in real time.
Sales and Closing
- Convert tours into signed leases through a consultative, high-energy sales approach rather than order-taking.
- Handle objections on price, timing and competing communities with confidence, and offer creative, policy-compliant solutions to get deals across the line.
- Maintain accurate, timely CRM and guest card documentation on every prospect touchpoint.
Compliance and Documentation
- Ensure every lease, application and screening decision complies with Fair Housing, FCRA and company policy.
- Maintain licensure requirements and complete required continuing education.
- Escalate any fair housing, applicant dispute or legally sensitive situation to the SVP of Operations immediately rather than resolving it independently.
Community Presentation
- Maintain model units, the leasing office and community common areas in show-ready condition at all times.
- Coordinate with construction and turnover teams to ensure homes are tour-ready and move-in-ready on schedule.
Reporting
- Provide regular leasing activity reports on a daily or weekly cadence: traffic, tours, applications, approvals, denials and closed leases.
- Flag pacing gaps, competitive pricing intelligence and market feedback that could affect lease-up strategy.
Reports to the SVP of Operations.
Schedule: Wednesday through Saturday, 9:00 AM to 6:00 PM, and Sunday, 12:00 PM to 5:00 PM. Onsite presence is required all five days, with no remote or hybrid flexibility during the lease-up phase. The schedule may require adjustment around move-in events, marketing pushes or leasing deadlines at management discretion.
REQUIRED QUALIFICATIONS
- Active South Carolina real estate license in good standing. This is a non-negotiable requirement for this position.
- Minimum 2 years of lease-up-specific experience in new construction, build-to-rent or single-family rental lease-up. General stabilized-property leasing experience alone does not satisfy this requirement.
- Must reside in or be willing to relocate to the greater Irmo, SC area prior to start. This is a fully onsite role with no remote flexibility.
- Working familiarity with the Irmo, SC rental market: competitive set, pricing dynamics, seasonal demand patterns and local renter profile.
- Comfort working in a fast-paced, target-driven, unstabilized-community environment.
- Strong verbal and written communication skills, and the ability to build rapport quickly with prospective residents.
- Working knowledge of Fair Housing laws and the ability to lease in full compliance with federal, state and local regulations.
- Reliable transportation and the ability to work the required weekend-inclusive schedule.
REQUIRED SYSTEMS PROFICIENCY
- Yardi, for leasing, applications and reporting
- HubSpot, for lead management and CRM follow-up
- RingCentral, for phone and communications
- Power BI, for leasing pacing dashboards and reporting
PREFERRED QUALIFICATIONS
- Experience with single-family home product specifically, including standalone home tours and yard and exterior grounds presentation.
- A history of exceeding leasing velocity goals in a commission-based structure.
- An existing local network or referral relationships within the Irmo market.
- Familiarity with digital lead generation tools: ILS platforms, social media leasing campaigns and CRM follow-up systems.
CORE COMPETENCIES
- Sales mentality: sees every tour as a closable deal, not a maybe.
- Creativity: generates non-obvious ways to drive traffic to a community that has no brand recognition yet.
- Urgency: operates with a lease-up clock in mind, because every vacant day carries a cost.
- Resilience: handles rejection and slow weeks without losing momentum.
- Judgment: knows the difference between creative and non-compliant, and escalates gray areas rather than guessing.
PHYSICAL REQUIREMENTS
- Ability to walk the community and show homes multiple times daily, including yards and exterior grounds. Single-family product is spread across a larger community footprint than an attached-product layout.
- Ability to work outdoors during tours in varying weather conditions.
This is a commission-eligible sales role. Compensation is a competitive hourly base commensurate with experience, plus a per-lease commission structure built to reward volume and speed-to-lease during the lease-up period. Specific base and commission figures are reviewed during the screening call.
Join our dynamic team and unlock a world of opportunities! We offer full-time hours with generous annual holiday pay and PTO. Our comprehensive benefits package is designed to support your well-being. It includes medical, dental, vision, flexible spending accounts, commuter accounts, health savings accounts, life and AD&D insurance, Disability, Critical Illness, Accident, Hospital Indemnity, Identity Protection, Legal Services, and Pet Wellness.