Onsite Leasing Agent - Lease Up Specialist (SC)

Valid8 Financial, Inc.; Irmo (SC); On-site; USD 42,000 - 64,000; Full time

Job summary

Brandywine Homes USA seeks an energetic Onsite Leasing Agent for a build‑to‑rent community in Irmo, SC. The role blends initial lease‑up with ongoing renewals and occupancy retention, requiring hands‑on leasing and strong market knowledge.

The ideal candidate will hold an active South Carolina Real Estate License, have at least 2 years of lease‑up experience, and be prepared for a fully onsite schedule in Irmo. Competitive pace, reporting, and compliance are essential.

Qualifications

• Active SC Real Estate License in good standing (non-negotiable).
• Minimum 2 years of lease-up-specific experience in new construction, BTR, or single-family rental.
• Must reside in or relocate to greater Irmo, SC area prior to start; fully onsite.
• Familiarity with Irmo rental market; strong communication skills; knowledge of Fair Housing laws.

Responsibilities

• Own the leasing funnel from first contact to signed lease—inquiry, tour, application, approval, move-in.
• Drive lease-up pace against absorption schedule; escalate pacing risks as needed.
• Transition to second-generation leasing: renewals, turnover leasing, occupancy maintenance.
• Source prospects beyond inbound leads via local partnerships, events, and digital campaigns.
• Maintain accurate CRM records and leasing reports; ensure compliance with Fair Housing and policy.

Skills

Real estate license

Lease-up experience

Onsite sales

Communication

Tools

Yardi

HubSpot

Power BI

Job description

Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent for a new single-family build-to-rent (BTR) community in Irmo, SC. This community consists entirely of standalone single-family homes — not townhomes or attached product. This role combines initial lease-up with ongoing second-generation leasing: the individual will drive the community's initial fill period, then transition into managing renewals, turnover leasing, and resident retention as the community stabilizes. Prior hands‑on lease‑up experience is required — this is not a role to learn lease‑up on the job.

• Sunday: 12:00 PM – 5:00 PM
• Onsite presence required all five days; no remote or hybrid flexibility during lease‑up phase
• Schedule may require adjustment around move‑in events, marketing pushes, or leasing deadlines at management's discretion

Required Qualifications

• Active South Carolina Real Estate License in good standing — non‑negotiable requirement for this position
• Minimum 2 years of lease‑up-specific experience (new construction, BTR, or single‑family rental lease‑up) — general stabilized‑property leasing experience alone does not satisfy this requirement
• Must reside in or be willing to relocate to the greater Irmo, SC area prior to start — this is a fully onsite role with no remote flexibility
• Working familiarity with the Irmo, SC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
• Comfort working in a fast‑paced, target‑driven, unstabilized‑community environment
• Strong verbal and written communication skills; ability to build rapport quickly with prospective residents
• Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
• Reliable transportation and ability to work the required weekend‑inclusive schedule

Required Systems Proficiency:

• Yardi — leasing, applications, and reporting
• HubSpot — lead management and CRM follow‑up
• Power BI — leasing pacing dashboards and reporting

Preferred Qualifications

• Experience with single‑family home product specifically (standalone unit tours, yard/exterior grounds presentation)
• History of exceeding leasing velocity goals in a commission‑based structure
• Existing local network or referral relationships within the Irmo market
• Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow‑up systems)

Core Responsibilities

Lease‑Up Execution

• Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move‑in
• Drive lease‑up pace against a defined absorption schedule; elevate pacing risk to the SVP of Operations proactively

Second‑Generation Leasing

• Once the community stabilizes, transition focus from initial fill to renewal and turnover leasing — managing lease renewals, re‑leasing vacated homes, and sustaining occupancy
• Proactively engage current residents ahead of lease expiration to drive renewal conversion and minimize avoidable turnover
• Apply the same sales/closing approach used in lease‑up to second‑generation prospects — this is not a passive, order‑taking leasing function

Traffic Generation (Go‑Get Mentality)

• Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Irmo market
• Identify and test creative, low‑cost traffic‑driving tactics appropriate for a new BTR community without an established reputation yet
• Partner with marketing/regional team to flag what's converting and what isn't, in real time
• Convert tours into signed leases through a consultative, high‑energy sales approach — not order‑taking
• Handle objections (price, timing, competing communities) with confidence and offer creative, policy‑compliant solutions to get deals across the line
• Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint

Compliance & Documentation

• Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
• Maintain licensure requirements and complete required continuing education
• Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently

Community Presentation

• Maintain model units, leasing office, and community common areas in show‑ready condition at all times
• Coordinate with construction/turnover teams to ensure units are tour‑ready and move‑in‑ready on schedule

Reporting

• Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
• Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease‑up strategy

Core Competencies

• Sales mentality: Sees every tour as a closable deal, not a maybe
• Creativity: Generates non‑obvious ways to drive traffic to a community without brand recognition yet
• Urgency: Operates with a lease‑up clock in mind — every vacant day has a cost
• Resilience: Handles rejection and slow weeks without losing momentum
• Judgment: Knows the difference between creative and non‑compliant; escalates gray areas rather than guessing

Physical Requirements

• Ability to walk the community and show homes multiple times daily, including yards and exterior grounds (single‑family product, spread across a larger community footprint than an attached‑product layout)
• Ability to work outdoors during tours in varying weather conditions

Reporting Structure

Reports to the SVP of Operations.