Online Marketing Specialist - North America

Fortinet, Inc.; Sunnyvale (CA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

401(k)

Job summary

Fortinet, Inc. is seeking a Marketing Automation professional in Sunnyvale, CA to design and execute regional campaigns. You will work with field marketers, channels marketing, and demand generation to create engaging campaigns across emails, landing pages, forms, and segmentation.

The role requires 1–2 years in Marketing Automation, strong Excel data skills, and the ability to operate in a fast-paced, collaborative environment with cross-cultural teams.

Qualifications

• Detail oriented with ability to manage multiple priorities and meet deadlines.
• Comfortable in ambiguous business conditions and positive attitude.
• Clear written and verbal communication skills.
• Strong time and project management abilities.
• Ability to work independently and with teams across cultures.
• Experience manipulating data in Excel (intermediate-advanced).
• 1–2 years in Marketing Automation; Eloqua preferred.

Responsibilities

• Support regional Marketing Automation campaign requests from intake to activation.
• Manage a plan of record for campaign execution and delivery.
• Configure campaigns including canvases, feeders, emails, landing pages, forms, and segmentations.
• Collaborate with field and channel teams to define requirements.
• Prepare offline campaign data for system imports.
• Stay current with industry best practices in marketing automation.
• Perform additional duties as required.

Skills

Attention to detail

Multitasking

Clear communication

Time management

Independent & collaborative

Cross-cultural comfort

MS Excel data manipulation

Marketing Automation experience

Front-End basics (HTML/CSS/JS)

Marketing automation keywords

Education

Bachelor’s Degree in Business/Marketing or related field

Tools

Eloqua

Hubspot

Marketo

Pardot

HTML/CSS/JavaScript

Job description

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers, channels marketing, and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities:

• Support regional Marketing Automation campaign requests from intake to activation -Manage a plan of record for campaign execution and delivery
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
• Collaborate with the field and channel marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
• Prepare offline marketing campaign data for system imports
• Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
• Complete other duties as required

Qualifications and Skills:

• Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
• Thrive in ambiguous and/or fluid business conditions with a positive attitude
• Ability to be concise and clearly communicate electronically and orally
• Time management and project management are critical skills
• Ability to work independently and collaboratively
• Appreciation and comfortable with International cultures and settings
• Experience with data manipulation in MS Excel; intermediate to advanced level
• Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
• Bonus: Front-End Web Development including HTML, CSS, JavaScript
• Keywords: Eloqua, Hubspot, Marketo, Pardot
• Location: Sunnyvale, CA, United States
• 1-2 years of experience with Marketing Automation systems, Eloqua preferred

• medical
• dental
• vision
• life and disability insurance
• 401(k)
• 11paid holidays
• vacation time
• sick time
• comprehensive leave program

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,000 - $115,000. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.

All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion.