Marketing Automation Specialist-North America

Perception Point; Sunnyvale (CA); On-site; USD 80,500 - 89,400; Full time

Benefits offered by this job

Medical, dental, vision, life and disability insurance

401(k)

11 paid holidays

Vacation time

Sick time

Comprehensive leave program

Equity program

Job summary

Zoomcar is seeking a Marketing Automation Specialist to drive engagement and achieve revenue goals for the NAMER region. You will manage marketing campaigns, collaborate with field marketers, and become an expert in campaign design and configuration.

This position requires strong project management, communication skills, and at least 1-2 years of experience with Marketing Automation systems like Pardot. The expected salary ranges from $80,500 to $89,400, based on experience and qualifications.

Qualifications

• 1-2 years of experience with Marketing Automation systems, preferably Pardot.
• Ability to manage multiple priorities and tasks simultaneously.
• Experience with data manipulation and proficiency in MS Excel.

Responsibilities

• Manage Marketing Automation campaign requests from intake to activation.
• Configure campaign workflows including emails, landing pages and segmentations.
• Collaborate with field marketing teams to define campaign requirements.

Skills

Attention to detail

Time management

Project management

Experience with data manipulation in MS Excel

Communication skills

Ability to work collaboratively

Experience with Marketing Automation systems

Education

Bachelor’s Degree in Business Management, Marketing or related field

Tools

Pardot

MS Excel

Front-End Web Development

Job description

Marketing Automation Specialist - NAMER

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities

• Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
• Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
• Prepare offline marketing campaign data for system imports
• Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
• Proactively suggest data stewardship process and technology improvements
• Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
• Complete other duties as required

Qualifications and Skills

• Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
• Thrive in ambiguous and/or fluid business conditions with a positive attitude
• Ability to be concise and clearly communicate electronically and orally
• Time management and project management are critical skills
• Ability to work independently and collaboratively
• Appreciation and comfortable with International cultures and settings
• Experience with data manipulation in MS Excel; intermediate to advanced level
• 1-2 years of experience with Marketing Automation systems, Pardot preferred
• Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
• Bonus: Front-End Web Development including HTML, CSS, JavaScript
• Keywords: Eloqua, Hubspot, Marketo, Pardot
• Location: Sunnyvale, CA, United States or Remote

Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,500-$89,400 Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.

All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion

We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability, please contact us at [e-mail].

Fortinet is an equal opportunity employer. We value diversity in our company, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, military/veteran status or any other applicable legally protected characteristics in the location in which the candidate is applying.