Online Marketing Specialist

Lawyer.com; Basking Ridge (NJ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Stock options

Medical insurance

Dental insurance

Vision insurance

Flexible hours

Office games

Job summary

Lawyer.com is seeking a highly motivated, detail-oriented Online Marketing Specialist to join our growing team. This in-office role emphasizes AI-driven optimization and data reporting to boost lead generation for lawyers and firms.

You will manage Google and Meta ad campaigns, enhance visibility in AI-powered search, and create reports analyzing SEO, SEM, SMO and third-party sources. A short commute to Basking Ridge is preferred.

Qualifications

• Experience with Google Ads and Meta Ads.
• Knowledge of SEO, SEM, SMO, and AI-powered search.
• Detail-oriented with strong organizational and multi-tasking skills.
• Proficient in Microsoft Excel.
• Ability to work effectively in teams and independently.
• Some programming knowledge a plus (PHP, MySQL, Python).
• Short commute to our Basking Ridge office as we are in office 4 days per week.

Responsibilities

• Manage and optimize multiple Google and Meta Ads lead generation campaigns.
• Improve visibility in AI-powered search and related platforms.
• Create reports and analyze online consumer lead sources (SEO/SEM/SMO).

Skills

Google Ads

Meta Ads

SEO

SEM

SMO

AI search

Excel

Detail oriented

Multi-tasking

Teamwork

Self-starter

Programming basics

Tools

PHP

MySQL

Python

Job description

Lawyer.com is seeking a highly motivated, detail-oriented Online Marketing Specialist to join our growing team.

Lawyer.com is a leading online service provider to Lawyers, Law Firms and Consumers. We are a profitable, growing tech-first leader helping Law Firms build better businesses. We connect with 400,000 lawyers each quarter, provide free lawyer matching services to 50,000 consumers each month and uses advanced AI to handle intake, email, sms and sales for many of the most sophisticated law firms in the U.S. We are also an own businesses leveraging our technology including LawLeaders, LineAI, FreeLawchat.ai, Couple.ai and Climb.co. These offer additional career path options for passionate team members.

The Online Marketing Specialist will help in three major areas:

• manage and optimize multiple Google and Meta Ads lead generation campaigns.
• improve visibility in AI-powered search, including Google AI Overviews, ChatGPT, Gemini, and other AI search platforms.
• create reports and analyze online consumer lead sources, including SEO, SEM, SMO and third parties.

Main Requirements:

Ideal candidate will have a passion for finding the right answers, a thirst for new knowledge and cutting edge skills, particularly in AI applications, and ambition to grow. This is an in-office position with flexible hours and working days.

• Experience with Google Ads and Meta Ads
• Knowledge of SEO, SEM, SMO, and AI-powered search, with an interest in learning emerging optimization techniques.
• Must be detail-oriented with strong organizational and multi-tasking skills.
• Proficient in Microsoft Excel.
• Ability to work effectively in teams and independently.
• Self-starter, proactively identify and resolve problems.
• Flexible, team player approach at all times.
• Some programming knowledge a plus (Ex: PHP, MySQL, Python).
• Keen interest in learning new data tools and platforms.
• A short commute to our Basking Ridge office as we are in office 4 days per week.

Beneficial Knowledge and Experience:

• Gemini/ChatGPT/Claude Deep Research and Agent usage.
• AI design and no-code software platforms

• Competitive Base Salary.
• Individual performance bonuses.
• Company-wide bonuses - annual and milestone based.
• Stock options.
• Medical, dental and vision healthcare insurance.
• Health oriented work environment including sit/stand electric desks/treadmills
• Fun company events, foosball, table tennis
• Subsidized continuing education with office hour flexibility, offsite training courses.
• Open management structure encourages communication, feedback and promotions.