Oncology DTC Patient Marketing Lead

AbbVie; Illinois; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k)

Job summary

AbbVie is seeking a Marketing Manager I/II – DTC Patient Marketing to lead multichannel patient campaigns for Elahere, FRα testing, and patient support programs. The role bridges patient insights, brand strategy, and regulatory review to connect women with platinum-resistant ovarian cancer to information and access.

The successful candidate will develop, execute, and optimize patient-facing materials, collaborate across oncology marketing, medical affairs, and legal, and manage budgets and

Qualifications

• 3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing.
• 5–7+ years of progressive pharmaceutical marketing experience, with a minimum of 3 years in oncology or specialty DTC patient marketing.
• Experience developing patient-facing promotional materials and navigating the regulatory/MLR review process.

Responsibilities

• Develop and execute integrated, multichannel DTC patient marketing plans.
• Lead development of patient-facing promotional materials through regulatory approval and launch.
• Champion patient-centric messaging rooted in efficacy and safety stories, including FRα testing awareness.
• Develop DTC messaging frameworks addressing the emotional and clinical journey of patients.

Skills

DTC marketing

Multichannel campaigns

Oncology marketing

Regulatory/MLR

Brand strategy

Cross-functional leadership

Data analytics

Patient engagement

Digital advertising

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

AbbVie is seeking a Marketing Manager I/II – DTC Patient Marketing to lead multichannel patient campaigns for Elahere, FRα testing, and patient support programs. The role bridges patient insights, brand strategy, and regulatory review to connect women with platinum-resistant ovarian cancer to information and access.

The successful candidate will develop, execute, and optimize patient-facing materials, collaborate across oncology marketing, medical affairs, and legal, and manage budgets and