Onboard Revenue Marketing Operations Sr Specialist

NCL Bahamas Ltd.; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

NCL Bahamas Ltd. is seeking an Onboard Marketing Lead to drive strategic and tactical marketing initiatives that enhance guest engagement and increase revenue. This role will oversee high-impact campaigns and manage the digital presence across various platforms, ensuring brand consistency.

The ideal candidate will hold a Bachelor's degree and have a minimum of 3 years of relevant experience, with a strong preference for those from the cruise or hospitality industry. Skills in project management and communication are essential for success in this fast-paced environment.

Qualifications

• Minimum 3 years of experience in marketing, advertising, or a related corporate environment.
• Strong project management and/or relationship management experience.
• Prior experience in the cruise, travel, or hospitality industry highly valued.

Responsibilities

• Lead the coordination and delivery of marketing campaigns across onboard revenue channels.
• Oversee development of marketing assets, digital signage, and print collateral.
• Manage the digital presence of onboard revenue verticals across ncl.com and the NCL app.

Skills

Project management

Communication skills

Organizational skills

Attention to detail

Education

Bachelor’s Degree in Business Administration, Hospitality Management, Finance, Marketing, or related field

Tools

Shopify

Magento

WooCommerce

Job description

JOB SUMMARY

The Onboard Marketing Lead is responsible for driving execution of strategic and tactical marketing initiatives to maximize guest engagement and revenue performance across the NCLH fleet. The role involves leading promotional activities, overseeing collateral development, and collaborating closely with cross‑functional leadership to ensure a premium, seamless guest experience both pre‑cruise and onboard.

RESPONSIBILITIES

• Lead the coordination and delivery of high‑impact marketing campaigns across key onboard revenue channels (Shore Excursions, Food & Beverage, Spa, and Retail).
• Oversee development of marketing assets, digital signage, and print collateral, ensuring brand consistency and alignment with strategic objectives.
• Manage the digital presence of onboard revenue verticals across ncl.com and the NCL app, spearheading product launches and functionality enhancements.
• Partner with internal departments (Creative, Digital, Operations) and external vendors to execute marketing strategies and promotional events.
• Synthesize performance data into comprehensive project reports and presentations for management review, identifying trends and opportunities for optimization.
• Facilitate brainstorming sessions regarding digital roadmaps, new initiatives, and special revenue‑generating projects.
• Serve as a subject matter expert for onboard marketing efforts, performing other job‑related duties as assigned.

QUALIFICATIONS

• Bachelor’s Degree in Business Administration, Hospitality Management, Finance, Marketing, or a related field.
• Minimum 3 years of experience in marketing, advertising, or a related corporate environment.
• Strong project management and/or relationship management experience.
• Experience with strategy management preferred.
• Prior experience in the cruise, travel, or hospitality industry highly valued.
• Familiarity with Shopify, Magento, WooCommerce, or similar e‑commerce platforms preferred.

COMPETENCIES & SKILLS

• Acute attention to detail and ability to spot and correct process inefficiencies.
• Excellent verbal and written communication, proofreading, and interpersonal skills.
• Proactive approach to identifying issues and implementing improvements.
• Exceptional organizational skills with the ability to lead multiple projects in a fast‑paced setting.

EQUAL OPPORTUNITY EMPLOYER

Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.