Onboard Revenue Marketing Operations Sr Specialist

Norwegian Cruise Line Holdings Ltd.; Miami (FL); On-site; USD 75,000 - 95,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is looking for an Onboard Marketing Lead in Miami, FL. This position is responsible for driving marketing strategies to enhance guest engagement across the fleet. Key responsibilities include leading high-impact marketing campaigns, managing digital assets, and collaborating with various departments to ensure a premium guest experience.

Ideal candidates should have a Bachelor's degree and a minimum of 3 years of relevant experience in marketing or related fields. Strong project management and communication skills are essential. Familiarity with e-commerce platforms such as Shopify is preferred.

Qualifications

• Minimum of 3 years of experience in Marketing, Advertising, or corporate environment.
• Proven ability in Project Management and Relationship Management.
• Preferred experience with Strategy Management and in cruise, travel or hospitality industry.

Responsibilities

• Lead marketing campaigns across key onboard revenue channels.
• Oversee the development of marketing assets and collateral.
• Manage digital presence on NCL platforms.
• Collaborate with internal teams and vendors for marketing execution.
• Analyze performance data to optimize strategies.

Skills

Attention to detail

Communication skills

Project Management

Organizational skills

Problem-solving

Education

Bachelor's Degree in Business Administration, Hospitality Management, Finance, Marketing or related field

Tools

Shopify

Magento

WooCommerce

Job description

Job Summary

The Onboard Marketing Lead is responsible for driving the execution of strategic and tactical marketing initiatives to maximize guest engagement and revenue performance across the NCLH fleet. This role involves leading promotional activities, overseeing collateral development, and collaborating closely with cross‑functional leadership to ensure a premium, seamless guest experience both pre‑cruise and onboard.

Position Responsibilities

• Lead coordination and delivery of high‑impact marketing campaigns across key onboard revenue channels, including Shore Excursions, Food & Beverage, Spa, and Retail.
• Oversee development of marketing assets, digital signage, and print collateral, ensuring brand consistency and alignment with strategic objectives.
• Manage digital presence of onboard revenue verticals across ncl.com and the NCL app, spearheading product launches and functionality enhancements.
• Partner with internal departments (Creative, Digital, Operations) and external vendors to execute marketing strategies and promotional events.
• Synthesize performance data into comprehensive project reports and presentations for management review, identifying trends and opportunities for optimization.
• Facilitate and contribute to brainstorming sessions regarding digital roadmaps, new initiatives, and special revenue‑generating projects.
• Serve as a subject‑matter expert for onboard marketing efforts, performing other job‑related duties as assigned to support the team’s objectives.

Qualifications

Degree Type: Bachelor's Degree

Field(s) Of Study: Business Administration, Hospitality Management, Finance, Marketing, or a related field

Experience:

• Minimum of 3 years of experience in Marketing, Advertising, or a related corporate environment.
• Strong Project Management and/or Relationship Management experience is required.
• Experience with Strategy Management is preferred.
• Prior experience in the cruise, travel, or hospitality industry is highly valued.
• Familiarity with Shopify, Magento, WooCommerce, or similar e‑commerce platforms is preferred.

Competencies & Skills

• Acute attention to detail and a proven ability to spot and correct process inefficiencies.
• Effective verbal and written communication, including strong proofreading and interpersonal skills.
• Proactive approach to identifying issues and implementing improvements.
• Exceptional organizational skills with the ability to lead multiple projects in a fast‑paced setting.

Equal Opportunity Employer

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.