Brand Architect: Fans, Campaigns & Culture

Detroit Pistons; Detroit (MI); Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

Detroit Pistons is seeking a Director of Marketing Strategy to turn fan and market insights into business results. You will shape brand DNA and guide campaigns across multiple channels, collaborating with Partnerships, Creative, and Analytics teams to ensure cohesive, impactful fan experiences.

You will oversee marketing operations, establish processes, and mentor the Brand and Lifestyle Marketing team, driving accountability and measurable outcomes aligned with organizational KPIs.

Qualifications

• 7–10 years of progressive experience in brand marketing or marketing strategy.
• Leadership experience with at least 4 years in a leadership capacity.
• Ability to translate consumer insights, market research, and campaign performance data into actionable marketing strategies.
• Experience developing marketing operations processes, campaign measurement frameworks, and cross-functional workflows.
• Understanding of sponsorship strategy, brand partnerships, and evaluating opportunities for brand alignment and business impact.
• Strong knowledge of cultural marketing, lifestyle branding, and engaging diverse consumer audiences.
• Excellent communication, organizational, and analytical skills, with the ability to balance creative thinking and business performance.

Responsabilités

• Define and establish the Pistons' brand DNA, positioning, personality, and emotional connection with fans; translate these into consistent storytelling and brand experiences.
• Lead integrated brand campaigns across the fan lifecycle: season launches, milestones, marquee games, and key initiatives.
• Translate audience insights and priorities into compelling campaign strategies, briefs, and messaging frameworks.
• Guide lifestyle and cultural marketing strategies connecting the Pistons to music, fashion, sneaker culture, Detroit pride and fan passions.
• Oversee influencer and creator strategies to expand cultural relevance and strengthen diverse audience relationships.
• Partner with analytics to identify opportunities and measure impact on KPIs and revenue.

Connaissances

Brand marketing

Marketing strategy

Leadership

Cross-functional collaboration

Analytics

Description du poste

Detroit Pistons is seeking a Director of Marketing Strategy to turn fan and market insights into business results. You will shape brand DNA and guide campaigns across multiple channels, collaborating with Partnerships, Creative, and Analytics teams to ensure cohesive, impactful fan experiences.

You will oversee marketing operations, establish processes, and mentor the Brand and Lifestyle Marketing team, driving accountability and measurable outcomes aligned with organizational KPIs.