On Premise Distribution Manager

Red Bull; Los Angeles (CA); On-site; USD 83,000 - 101,000; Full time

Benefits offered by this job

Medical, Dental & Vision plans

401k match

PTO & Paid Holidays

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking an On Premise Distribution Manager to lead RBNA strategy with distributors, coaching distributor partners, and driving best-in-class execution across the on-premise channel.

You will manage annual plans, KPI tracking, and collaboration with internal teams to ensure optimal regional performance. Responsibilities include leading distributor relationships, training, and program implementation, while coordinating local events and market initiatives.

Qualifications

• Outstanding sales experience in Consumer Product Goods / FMCG.
• Experience with distributors and trade channels is essential.
• Strong On Premise industry knowledge and leadership capabilities.
• Ability to teach, develop, and coach distributors and DP sales teams.

Responsibilities

• Drive RBNA strategy and alignment with distributors.
• Develop annual business plans and KPI tracking for region.
• Lead on-premise training and coaching of distributor partners.
• Coordinate with DP stakeholders and broker networks for execution.
• Oversee budgeting and VIP program compliance.
• Monitor KPI execution and provide actionable insights.

Skills

Sales leadership

Distributor management

Analytical skills

Negotiation

Communication

Influence without authority

Strategy & planning

Tools

Microsoft Excel

PowerPoint

Job description

The On Premise Distribution Manager (OPDM) is responsible for driving best in class execution via their DSD distributors and owning relationship with our foodservice distribution network. The main priorities include owning distribution and volume goals within the region and developing premium brand execution in channel in alignment with national strategy. Accelerating REACH and availability remains our department’s #1 strategic priority. To do this, we must continue to realize the full potential of our people and network.

Key responsibilities include: communicating strategic priorities and associated initiatives; developing annual business plans; setting, tracking and measuring KPI execution; monitoring sales/POS; input /interaction with Red Bull systems (e.g. Business Insights); and best practice sharing. The OPDM ensures implementation of On-Premise account standards; coaches Distributor Partners (DPs) to execute with excellence; provides consistent training to the DP sales force; and develops Monthly Planning Reviews (MPR).

Job Description

DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY AND CREATING ALIGNMENT WITH DISTRIBUTORS

Develops communication process to ensure proper alignment and understanding of strategies, initiatives and targets

Continual communication with DP key principals to assess progress against strategy and initiatives

Ensures strong communication of cell and regional initiatives to DP, and ensures appropriate actions are taken to support these initiatives

Establishes communication schedule for National On Premise Account mandates and LTOs

Ensures DPs implement tracking system to monitor progress against targets

Share best practices across the network

Drives best in class execution of annual business plan through distributor

Establishes communication schedule for National On Premise Account mandates/LTOs, VIP Program status & Pricing alignment (DSD/Vistar)

Ensures DPs implement tracking system to monitor progress against targets (DSD)

Leading Internal On Premise foodservice strategy for the Region, via Broker management, and distributor stakeholder management (BL)

Coordination and execution of local food shows

BUSINESS PLAN

Provide on-going feedback to HQ & Region leadership on performance of Region KPIs

Develop annual business plans/strategy for organization requirements, POS/resource needs. For DSD include, distribution, volume, investments, consist communication with ownership/top management and KPIs. For BL this would include sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events)

Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plan. Partners with Distributor Partner Manager (DPM) and DP on annual business plan development (DSD/Vistar)

Develop and highlight key customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors (BL)

Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region (BL)

BUSINESS INTELLIGENCE

Develops deep understanding of responsible market and its characteristics, and supports DP with actionable insights and recommendations

Maintains strong working knowledge of all Red Bull and relevant distributor/branch systems (e.g. The Hub, MSA, CPM, BI)

Analyzes monthly reports to find largest areas of opportunity for DP, and uses those insights to guide DP to up-level market conditions

Manages and tracks internal budgets

Volume forecasting and planning per distributor location in alignment with national volume objectives set by HQ

Has a robust routine of auditing & analysis to ensure VIP program compliance and return on investment (DSD)

Holds DPs accountable for data submission into MSA to ensure accurate and timely information; tracks daily/weekly submissions (DSD/Vistar)

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

Work in field with broader On-Premise Region team of Managers and Specialists in respective geographies to develop effective programs, relationships, and collaboration internally and with distributor sales personnel

Highlight opportunities and develop curated targets for ONP dept blitzes and sales Interactions

Has thorough working knowledge of distributor’s internal systems and structure

Understands distributor’s hierarchy and has relationship from the top-down Knowledgeable on reps and area managers pay structure in order to program

Conduit to Brand Manager and Account Development Manager (DSD/Vistar)

DISTRIBUTOR TRAINING

Lead team based training initiatives to develop and support the DP sales team

Provide individual coaching and development of DP work force (e.g. Brand Managers, Account Development Managers, and DP sales force)

Ensures adoption/usage of WINGTIPS, TRAINING TOOLS (DSD/Vistar)

Lead training and onboarding of Region Sales specialists on RTM ways of working and processes with sales force

MISCELLANEOUS

Communicates regularly and works effectively with all BU sales team and marketing to secure full alignment of the BU goals with the DP

Effectively wires with responsible National On Premise Franchise groups and regional chains

Share and enforce guidelines with regards to RBNA’s inventory policy

Develops working knowledge of geographic and demographic areas in assigned geography

Develops expertise with regards to product competition and distributor/branch competition in respective area

Qualifications

Outstanding sales experience and track record in Consumer Product Goods and/or FMCG, foodservice industry (Beverage Preferred), 5+ years

Distributor, Supplier, and/or Broadline distributor experience preferred

Demonstrated ability to teach, develop, and manage distributors

Cross functional work and change management experience a plus

Strong On Premise industry knowledge and experience.

Entrepreneurial, solution-oriented, strategic mindset to take initiative and consult with DP in joint business planning is a must

Strong analytical and financial acumen to understand/manage back end financial planning systems

4+ years’ experience displaying dynamic leadership skills to manage and motivate third party sales teams preferred

Demonstrates excellence in sales with ability to teach, develop, and coach others on selling skills

Excellent negotiation and influencer skills

Ability to influence without authority

Clear and proven ability to develop and implement successful sales and trade marketing strategies

Excellent communicator, including presentation skills and training ability

Must be extremely proficient in Microsoft Excel and PowerPoint

Employees may be required to lift and or move up to 25 pounds or more as needed

Valid Driver’s License

Must be fluent in English, additional language skills an advantage

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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