Regional Sales Manager

Red Bull; Santa Monica (CA); On-site; USD 85,000 - 132,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Match

Family Leave

PTO & Paid Holidays

Pet Insurance

Legal Insurance

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a Regional Sales Manager in Santa Monica to own regional key accounts and drive distribution, pricing, and promotions in line with the national strategy.

You will develop relationships with assigned chains and ensure regional programming aligns with the Joint Business Plan. The role requires a strong track record in sales within beverage/CPG, excellent Excel/PowerPoint skills, and the ability to analyze ROI across promotions and distribution.

Qualifications

• Minimum 4 years Sales and Key Account experience with a strong track record, preferably in beverage, CPG, or FMCG industries.
• Strong analytical skills and experience using internal and external data sources.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be extremely proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Own regional key account volume, share, spending budgets and results (Distribution, Price, Promotion, and QPOD).
• Develop productive business relationships with assigned accounts.
• Align regional programming with the overarching chain strategy & Joint Business Plan.
• Execute distribution, pricing, and promotions per Channel Strategy and HQ directives.
• Develop annual promotion schedules and ensure promotions include effective POS and displays.
• Evaluate ROI on promotions and merchandising, and drive post-promotion analysis.
• Conduct quarterly business reviews with stakeholders and share marketing activity examples.

Skills

Sales & Key Account

Analytical skills

Communication

Negotiation

Independent work

Self-motivated

Excel & PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

The Regional Sales Manager’s (RSM) main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Key responsibilities include owning regional key account volume, share, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned accounts; developing solutions that resonate with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. RSMs must also align all regional programming or promotional activity with the overarching chain strategy & Joint Business Plan outlined by the Head of the account.

All the responsibilities we’ll trust you with:

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix.

Price: Sells Red Bull’s recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges.

Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes ‘Wiring Model’ that ensures communication with all regional chain decision makers. Routinely engages in activities to build partnerships and ‘wire’ at the regional/division/banner level at assigned chains. Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country.

BUDGETS/ANNUAL PLANNING

Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility. Manages T&E spending to assigned budget.

BUSINESS ANALYSIS

Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions. Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel Lead. Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness. Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns. Analyses thoroughly their business/customers sales to define priorities and focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition. Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices. Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains. Routinely visits DPs to ensure personal contact and open lines of communication. Maintains open communication with relevant Region & DP personnel to ensure effective program implementation.

Your areas of knowledge and expertise that matter most for this role:

• Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Should have experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,000 – 132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.