On-Prem Spirits Category Developer – Denver | Car Allowance

Breakthru Beverage Group; Denver (CO); On-site; USD 56,000 - 76,000; Full time

Benefits offered by this job

Car allowance

Bonus program

Health benefits

Life insurance

Time off benefits

401(k) plan

Job summary

Breakthru Beverage Group seeks a Category Developer to lead sales for a designated portfolio from a Denver base. You’ll drive brand activations, educate in-market teams, and build strong supplier relationships to achieve share growth and velocity across accounts.

The role emphasizes strategy, event planning, and in-market education, with a focus on on-premise channels. A bachelor’s degree and 3+ years in sales are required, plus a valid driver’s license and MS Office proficiency.

Qualifications

• Bachelor’s degree or equivalent training/experience.
• Minimum of 3 years in sales or industry-related experience.
• Deep knowledge of the category the role supports.
• Valid driver’s license and ability to operate a motor vehicle.
• Proficient PC skills including MS Office and presentation software.
• Results-oriented with strong communication, diplomacy and customer service skills.
• Ability to multi-task, work independently or in a team, meet deadlines.
• Analytical and reporting skills.
• Sound judgment and problem-solving abilities.
• Able to work in a fast-paced, high-volume environment.

Responsibilities

• Drive and deliver on sales and marketing goals of assigned category and brands.
• Serve as expert resource for division on beverage and marketing strategies for growth.
• Present new products and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to increase category awareness.
• Drive real-time market insights to inform growth strategies.
• Lead and report on insights for assigned territory and categories.
• Collaborate with on-premise & retail sales teams to drive growth.
• Develop and deliver training modules on sales trends.
• Identify growth opportunities across territories and accounts.
• Establish merchandising objectives per account and secure brand distribution.
• Increase share and velocity of assigned category; own account plans.
• Conduct staff education and category related activities.

Skills

Sales

Communication

Analytical skills

Multi-tasking

Team player

Presentation skills

Driver's license

Problem solving

Education

Bachelor’s degree or equivalent

Tools

MS Office

Job description

Breakthru Beverage Group seeks a Category Developer to lead sales for a designated portfolio from a Denver base. You’ll drive brand activations, educate in-market teams, and build strong supplier relationships to achieve share growth and velocity across accounts.

The role emphasizes strategy, event planning, and in-market education, with a focus on on-premise channels. A bachelor’s degree and 3+ years in sales are required, plus a valid driver’s license and MS Office proficiency.