On-Camera Content Creator & Digital Sales Host

Urban Expressions, Inc.; Commerce (CA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Full-Time

On-Site

W-2 Payroll Position

Portfolio required

Job summary

Urban Expressions, Inc. seeks a dynamic On-Camera Content Creator & Digital Sales Host to lead end-to-end video content for multiple brands, including live streams and digital trade shows.

You will develop concepts, script, shoot, edit, publish, and repurpose content while engaging both B2B and B2C audiences. You will become the recognizable face of our brands, creating lifestyle, product, and instructional content across Instagram, TikTok, YouTube, and marketplaces.

Qualifications

• Experience creating social-first video content.
• Strong on-camera presence with engaging delivery.
• Ability to script, shoot, edit, publish, and repurpose content end-to-end.

Responsibilities

• Develop content concepts and scripts for multiple brands.
• Be the on-camera presenter across video, live streams, and product demos.
• Shoot, edit, caption, add graphics, and publish content across platforms.
• Host live-selling events and virtual trade shows for wholesale and D2C channels.
• Utilize AI tools to accelerate ideation, scripting, and post-production.

Skills

Video production

On-camera presentation

Livestream hosting

Content storytelling

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

DaVinci Resolve

Job description

Urban Expressions is looking for a dynamic, entrepreneurial On-Camera Content Creator & Digital Sales Host to join our team full-time.

This is not a traditional videographer role.

We are looking for someone who can do it all — develop the idea, be the personality on camera, present the product, shoot the content, edit the video, publish it, host live streams, and help us build new digital ways to sell both B2B and B2C.

We are a multi-brand handbag and accessories company selling to major retailers, independent boutiques, marketplaces, and directly to consumers.

As traditional physical trade shows become less effective for our business, we want to build new ways to reach wholesale buyers through live streaming, digital trade shows, virtual product presentations, social media, video content, and AI-assisted content creation.

We want this person to become one of the recognizable faces of our brands.

The Role

You will be responsible for creating video content from beginning to end across all of our brands.

That means you will:

• Come up with the concept
• Write or develop the script
• Set up the camera, lighting, and audio
• Be the person presenting on camera
• Demonstrate and explain the products
• Shoot the content
• Edit the content
• Add captions, graphics, music, and product information
• Publish and repurpose the content
• Host livestreams and digital selling events
• Use AI tools to increase the speed, volume, and creativity of our content

We are looking for someone who is equally comfortable in front of the camera and behind it.

A major part of this position is being the on-camera personality for our brands.

You will:

• Present handbags, travel bags, cosmetic bags, accessories, and new collections on camera
• Explain product features, functionality, materials, colors, sizing, and key selling points
• Create energetic and engaging product demonstrations
• Host new-arrival and product-launch videos
• Create styling, lifestyle, educational, trend, and behind-the-scenes content
• Speak naturally and confidently to both consumers and professional retail buyers
• Develop your own presentation style and help create a recognizable personality for our brands
• Appear regularly in Instagram Reels, TikTok, YouTube Shorts, YouTube, product videos, and other digital content

We want someone who is comfortable speaking directly to the camera and can make a product presentation feel natural, informative, and entertaining.

Live Streaming & Digital Trade Shows

A major focus of this role will be helping us build an alternative to traditional physical trade shows.

You will the host and presenter for live digital selling events.

You will:

• Host live-streamed wholesale selling events
• Present seasonal collections and new arrivals live
• Host virtual and digital trade shows for wholesale buyers
• Walk buyers through products, colors, materials, features, pricing, and availability
• Answer buyer questions in real time
• Work with our sales and merchandising teams during live presentations
• Develop recurring buyer-focused livestreams and digital events
• Host “What’s New,” new-arrival, best-seller, and collection-preview broadcasts
• Create live programming for independent boutiques and larger retail buyers
• Record livestreams and turn them into additional short-form and long-form content
• Help us experiment with new live-commerce and virtual-selling platforms

Our goal is not simply to put a camera in front of a traditional sales presentation.

We want to develop a better digital way for buyers to discover, understand, and purchase our products.

B2B Content

You will create content specifically designed for wholesale buyers, including:

• New collection walkthroughs
• Buyer presentations
• New-arrival videos
• Seasonal previews
• Best-seller presentations
• Product feature videos
• Color and material comparisons
• Line reviews
• “What’s New” videos
• Content supporting Faire and other wholesale sales channels

You should be able to understand what a professional buyer needs to know in order to make a purchasing decision and communicate that clearly on camera.

B2C & Social Media Content

You will also create consumer-facing content for:

• Instagram
• TikTok
• YouTube
• YouTube Shorts
• Shopify
• Brand websites
• Digital advertising
• Marketplaces
• Other emerging social and commerce platforms

Content may include:

• New arrivals
• “What fits inside” videos
• Product comparisons
• Trends
• Lifestyle content
• Educational content
• UGC-style content
• Founder and employee interviews
• Warehouse and showroom content

AI-Assisted Content Creation

We are actively embracing AI and want this person to do the same.

You do not need to be an AI engineer, but you must either have experience with AI creative tools or be highly motivated to learn and use them.

You will:

• Use AI to develop content ideas, scripts, hooks, captions, concepts, and storyboards
• Explore AI-assisted video editing and post-production
• Use generative image and video tools when appropriate
• Use AI to create multiple versions of content for different brands and audiences
• Turn one product shoot into many different pieces of usable content
• Use AI to help repurpose long-form content into short-form videos
• Explore AI voice, animation, motion graphics, backgrounds, and other creative tools
• Test new AI platforms and workflows as they emerge
• Help us build a high-output content operation without requiring a large production team

We want someone who sees AI as a creative multiplier and is excited about learning how to use it.

You Own the Entire Process

This is not a role where one person writes the script, another person presents, another person shoots, and someone else edits.

We want one highly capable creator who can own the process from beginning to end.

You will be expected to:

• Develop the idea
• Prepare the presentation
• Be on camera
• Shoot
• Direct
• Edit
• Publish
• Improve the next piece of content

You will work with our sales, marketing, merchandising, and product teams, but you should be comfortable taking an idea and turning it into finished content independently.

What We’re Looking For

• Comfortable speaking naturally and confidently on video
• Experience creating social-first video content
• Experience hosting, presenting, livestreaming, or creating on-camera content strongly preferred
• Strong video shooting and editing skills
• Strong understanding of TikTok, Instagram Reels, YouTube, and short-form video
• Experience with Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar tools
• Comfortable with cameras, smartphones, lighting, microphones, and production equipment
• Ability to make products interesting and engaging on camera
• Strong storytelling and presentation skills
• Strong sense of pacing, hooks, and what keeps people watching
• Comfortable improvising and speaking without always relying on a fully scripted presentation
• Interest in fashion, handbags, accessories, e-commerce, retail, and wholesale
• Experience with AI creative tools is a major plus
• Willingness to aggressively learn and embrace new AI tools is required
• Comfortable experimenting, testing ideas, and learning from performance data
• Ability to work quickly and produce a high volume of quality content

The Person We’re Looking For

You may currently describe yourself as a:

• Content Creator
• Social Media Creator
• TikTok Creator
• Livestream Host
• Live Commerce Host
• Video Producer
• Content Producer
• Social Video Producer
• Brand Presenter

The title matters less to us than your ability to create, present, produce, and sell through video.

We’re especially interested in someone who asks:

• How can I make this product interesting on camera?
• How can video help sell more product?
• How can I make a wholesale buyer want to keep watching?
• How can we reach buyers who are no longer attending trade shows?
• How can we turn one video shoot into 20 pieces of content?
• How can AI help us create more content faster?
• How can we build a digital audience that buyers and consumers want to come back to?

About Our Brands

• Urban Expressions — fashion-forward handbags and accessories
• Sol and Selene — active, travel, nylon, and lifestyle bags
• Moda Luxe — elevated genuine leather handbags and accessories
• Urban Essentials — cosmetic, travel, organization, and everyday essential products

Our products are sold through major retailers, marketplaces, independent boutiques, and direct-to-consumer channels.

• Full-Time
• W-2 / Payroll Position
• On-Site
• Monday–Friday
• Compensation: $65,000 to $100,000 per year, depending on experience.
• This is not a remote position
• Portfolio and examples of previous video work are required

Because this is an on-camera role, applicants should be prepared to submit examples of themselves speaking, presenting, hosting, or creating content on camera.

We care much more about what you can create than having a traditional production background.

We are looking for someone who wants to help us build the next generation of how our brands create content, reach buyers, present products, and sell.