Omnichannel Programmatic Marketing Manager

RedSail Technologies; Cranberry Lake (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision insurance

401(k) with 5% match

Fitness bonus

Professional development

Job summary

RedSail Technologies seeks a Programmatic Marketing Manager to own omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app.

This role is at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve

Qualifications

• 5+ years of programmatic media and digital marketing experience in healthcare.
• Experience with ad agencies and DSPs.
• Experience building patient acquisition campaigns across paid digital, CRM/SMS.
• Strong written and verbal communication.
• Ability to operate in a fast-paced, high-growth product environment.
• Data-driven with marketing analytics and reporting.
• Energized by building an audience and a brand from the ground up.
• Balancing patient and pharma brand investment perspectives.
• Care for the patient at the end of the transaction.

Responsibilities

• Own and manage DSP/agency relationships for high-performing patient campaigns.
• Oversee ongoing campaigns, assets, and performance.
• Collaborate with clinical teams to ensure campaign relevance for pharmacies.
• Lead DTC marketing strategy for RxLocal across digital and in-store channels.
• Develop patient acquisition campaigns across paid digital, CRM/SMS, and in-pharmacy channels.
• Build omnichannel patient journeys from first touch to refill engagement.
• Create patient-facing content that drives engagement and retention.
• Translate clinical/product capabilities into clear consumer messaging.
• Partner with ad agencies on RxLocal app ad deployment.
• Develop marketing materials and assets for pharma partnerships.
• Support ABM strategies with pharma brand prospects.

Skills

DSPs

Ad agencies

Programmatic media

Patient marketing

Digital marketing

Communications

Education

Bachelor's degree

MBA

Tools

Google Analytics

Meta/Google Ads

CRM/Email

Job description

RedSail Technologies seeks a Programmatic Marketing Manager to own omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app.

This role is at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve