Programmatic Marketing Lead for Digital Health & DTC

RedSail Technologies; Spartanburg (SC); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Fitness bonus

Professional development opportunities

Well-being programs

Job summary

RedSail Technologies seeks a Programmatic Marketing Manager to own omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, its patient-facing mobile app.

This high-impact role sits at the intersection of patient engagement, pharma brand marketing, and digital health—a marketer who thrives in a build-from-scratch environment will shape how pharmacy patients discover, adopt, and stay engaged.

Qualifications

• Must have experience working with ad agencies and DSPs.
• 5+ years of programmatic media and digital marketing in healthcare/pharma.
• Experience building patient acquisition campaigns across digital channels.
• Strong written and verbal communication skills.
• Experience in a fast-paced, growth-focused product/platform environment.
• Proficiency with marketing analytics and data-driven decision making.
• Ability to balance patient needs with pharma brand priorities.
• Care for the patient at the end of the transaction.

Responsibilities

• Own the relationship with DSPs/agencies to run programs with high engagement.
• Oversee management of multiple campaigns, assets, and performance.
• Collaborate with clinical teams to ensure campaigns are pharmacy-appropriate.
• Own and execute the DTC marketing strategy for RxLocal, driving awareness, downloads, activation, retention.
• Develop patient acquisition campaigns across paid digital, in-store, and CRM/SMS channels.
• Build omnichannel patient journeys from first touch to refill adoption.
• Create patient-facing content and assets that drive engagement and retention.
• Translate clinical capabilities into clear consumer messaging for patients.
• Partner with ad agency on RxLocal app campaigns.
• Develop pharma marketing materials and case studies to support partnerships.
• Position RxLocal for pharma audiences and ABM strategies.

Skills

DSPs experience

Programmatic media

DTC marketing

Healthcare/pharma marketing

Strong communication

Fast-paced environment

Data-driven marketing

Education

Bachelor's or higher in Marketing/Business/Healthcare

MBA or equivalent

Job description

RedSail Technologies seeks a Programmatic Marketing Manager to own omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, its patient-facing mobile app.

This high-impact role sits at the intersection of patient engagement, pharma brand marketing, and digital health—a marketer who thrives in a build-from-scratch environment will shape how pharmacy patients discover, adopt, and stay engaged.