Omnichannel Program Manager, B2B Digital Commerce

Lenovo; Morrisville (NC); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Lenovo is hiring for a Global Omnichannel Program Manager based in Morrisville, NC. The role focuses on building and scaling programs to expand direct B2B eCommerce reach, improve customer journeys, and increase Lenovo direct share across VAR, mid-market, retail, digital, and sales-assisted channels.

The position reports to the Director of Enterprise Pro with dotted line to the Director of Lenovo Pro. It requires a hybrid schedule onsite 3 days/week and remote 2 days/week at the Morrisville

Qualifications

• 5 years of Experience with Omnichannel Programs.
• 8 years of Experience with B2B eCommerce program management, Merchandising, and Marketing.
• Bachelor's degree in Business, program management, marketing or related field.

Responsibilities

• Deeply understand how B2B customers prefer to buy technology products and solutions.
• Develop new strategies and execute programs that drive the adoption of direct B2B eCommerce solutions.
• Create experiences that smoothly move customers from multiple entry points to the appropriate level of service that meets their business needs, regardless of size of business.
• Build strategies that deepen B2B customer relationships and move them up the value chain as they grow, and their needs evolve.
• Identify growth opportunities to increase customer acquisition, share, conversion, repeat purchase, and lifetime value.
• Capture and scale best practices across Geos, reducing duplication and accelerating adoption of proven approaches.
• Partner with Geo teams to assess local opportunities, prioritize initiatives, and create actionable market playbooks.
• Serve as the cross-functional program lead, aligning stakeholders around customer needs, business priorities, deliverables, and decisions.
• Use customer insights, market data, and program performance to shape strategy and recommend improvements.

Skills

Omnichannel Programs

B2B eCommerce

Cross-functional influence

Data-driven decisions

Education

Bachelor's degree in Business, program management, marketing or related field

Tools

Excel

MS Dynamics

PowerPoint

BI tools

MS Office Suite

Job description

General Information

Req #: WD00107709

Career area: Sales Support

Country/Region: United States of America

State: North Carolina

City: Morrisville

Date: Wednesday, October 28, 2026

Working time: Full-time

Additional Locations

• United States of America - North Carolina - Morrisville
• United States of America
• United States of America - North Carolina
• United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

About the Role

Lenovo Pro & Enterprise Pro (B2B) have emerged as Lenovo's premier direct eCommerce and loyalty programs dedicated to businesses of all sizes who buy products directly from Lenovo.com or telephone sales support. The Global Omnichannel Program Manager will be accountable for building and scaling programs that expand reach, improve the customer journey, and increase Lenovo direct share while deeply understanding how customers prefer to buy VAR, mid-market, retail, digital, and sales-assisted experiences. The position will report directly to the Director of Enterprise Pro and have dotted line responsibilities for the Director of Lenovo Pro.

This position has a hybrid schedule at our Morrisville, NC location and is onsite 3 days per week and remote for 2 days.

Key Responsibilities

• Deeply understand how B2B customers prefer to buy technology products and solutions.
• Develop new strategies and execute programs that drive the adoption of direct B2B eCommerce solutions.
• Create experiences that smoothly move customers from multiple entry points to the appropriate level of service that meets their business needs, regardless of size of business.
• Build strategies that deepen B2B customer relationships and move them up the value chain as they grow, and their needs evolve.
• Identify growth opportunities to increase customer acquisition, share, conversion, repeat purchase, and lifetime value.
• Capture and scale best practices across Geos, reducing duplication and accelerating adoption of proven approaches.
• Partner with Geo teams to assess local opportunities, prioritize initiatives, and create actionable market playbooks.
• Serve as the cross-functional program lead, aligning stakeholders around customer needs, business priorities, deliverables, and decisions.
• Use customer insights, market data, and program performance to shape strategy and recommend improvements.

Basic Qualifications

• 5 years of Experience with Omnichannel Programs.
• 8 years of Experience with B2B eCommerce program management, Merchandising, and Marketing.
• Bachelor's degree in Business, program management, marketing or related field.

Preferred Qualifications

• 7+ years of Experience with Omnichannel Sales and demonstrated success with a .com domain.
• 10+ years of Experience with B2B eCommerce program management, Merchandising, and Marketing.
• 5+ years of Experience working on global project teams.
• Ability to work on cross-functional teams across dotted lines and levels.
• Ability to influence decision making without direct authority.
• Proactive thinker with demonstrated ability to plan ahead and anticipate team needs.
• Willingness to recognize the contributions of other partners and team members.
• Strong problem solving and time management skills.
• Ability to communicate with clarity and tact.
• Attention to detail and makes data-driven decisions.
• Strong organizational, project management, analytical and quantitative skills.
• Experience with Excel, MS Dynamics, PowerPoint, BI tools and MS Office Suite.
• Prior success with B2B Omnichannel eCommerce programs desired.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.