Omnichannel Marketing Lead – Regional Grocery eCommerce

Keurig Dr Pepper Inc.; Cincinnati (OH); Presencial; USD 97.000 - 145.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical/Dental/Vision

401k match

Tuition reimbursement

Mileage reimbursement

Paid time off

Annual bonus

Descripción de la vacante

Keurig Dr Pepper Inc. in Cincinnati is seeking a Manager of Omnichannel Marketing to lead the Omnichannel & eCommerce discipline for National Grocery Customers, including Albertson’s and Kroger, as part of the Connected Media team.

You will strategize, plan, and activate programs across online, in-store, and media channels to drive conversion. The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset.

Formación

• Bachelor’s degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience.
• Proven experience with omnichannel marketing, retailer ecosystems and shopper insights that delivered tangible results.
• Previous successful experience with Regional Grocery Customers mandatory.
• Experience in a Fortune 500 company, pure play ecommerce retailer, or related industries.
• Well-organized, disciplined planner and leader of change.

Responsabilidades

• Shopper Marketing Expert: Develop and execute strategic omnichannel marketing plans for Regional Grocery Customers.
• Deep Customer Expertise: Craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion.
• Desired Outcome: Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey.
• Syndicated Data: Leverage syndicated data and customer knowledge to create winning eCommerce strategies measured against key performance metrics.
• Digital Shelf Expert: Partner with cross-functional teams to create/execute primary and secondary digital shelf strategies.
• Share of Voice Expert: Continuously optimize product pages to drive visibility, search rankings, and conversion rates.

Conocimientos

Shopper marketing

Omnichannel

eCommerce

Data-driven

Cross-functional leadership

Educación

Bachelor’s degree in Marketing/Business

Descripción del empleo

Keurig Dr Pepper Inc. in Cincinnati is seeking a Manager of Omnichannel Marketing to lead the Omnichannel & eCommerce discipline for National Grocery Customers, including Albertson’s and Kroger, as part of the Connected Media team.

You will strategize, plan, and activate programs across online, in-store, and media channels to drive conversion. The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset.