Omnichannel Growth Lead — Shopper & Retail Activation

WaterWipes, inc.; Mobile (AL); Remote; USD 120,000 - 180,000; Full time

Job summary

WaterWipes is seeking an experienced omnichannel marketer to turn brand strategy and shopper insights into growth across North America. You will connect brand priorities with retailer and shopper needs, shaping connected plans that drive household penetration and market share.

You’ll build activation programmes, lead eCommerce content strategy, and implement measurement frameworks while collaborating with Sales, Brand Marketing, and media partners. This role remote within the Americas.

Qualifications

• Experience leading omnichannel marketing across shopper marketing, eCommerce and retail media.
• At least 10 years in relevant roles with demonstrated retail activation success.
• Experience with major US retailers and complex retail environments.
• Ability to translate insights into integrated customer plans and performance metrics.

Responsibilities

• Lead the development and execution of integrated omnichannel strategies across shopper marketing, eCommerce, digital shelf and retail media.
• Create annual customer marketing plans that connect commercial objectives with retailer strategies.
• Develop retailer-specific activation programmes informed by shopper insights and category trends.
• Lead eCommerce content strategy across retailer websites and marketplaces with global collaboration.
• Improve digital shelf performance through content, search, ratings and online assortment.
• Integrate platforms like Amazon Ads, Walmart Connect, Roundel and Instacart into marketing plans.
• Establish scorecards, KPIs and measurement frameworks to track impact and guide investments.
• Manage omnichannel marketing budgets with focus on return and sustainable growth.
• Represent WaterWipes in customer meetings and annual planning sessions.

Skills

Omnichannel marketing

Retail activation

eCommerce strategy

Consumer goods experience

Job description

WaterWipes is seeking an experienced omnichannel marketer to turn brand strategy and shopper insights into growth across North America. You will connect brand priorities with retailer and shopper needs, shaping connected plans that drive household penetration and market share.

You’ll build activation programmes, lead eCommerce content strategy, and implement measurement frameworks while collaborating with Sales, Brand Marketing, and media partners. This role remote within the Americas.