North America Shopper Marketing Lead

ZIWI; Overland Park (KS); On-site; USD 85,000 - 120,000; Full time

Job summary

ZIWI is seeking a commercially driven Shopper Marketing Manager – North America to translate global brand strategies into locally relevant shopper experiences across the US and Canada.

Reporting to the Head of Marketing – North America, you will lead retail activations, Go-To-Market plans and cross-functional collaboration with Global Marketing, Sales and eCommerce to drive awareness and growth.

Qualifications

• 5+ years’ experience in Shopper, Trade, Customer or Brand Marketing, Commercial Execution or related discipline.
• Experience within CPG, consumer products, retail or similar commercial environment.
• Experience developing shopper activation, retail execution or commercial programs.
• Experience supporting new product launches and Go-To-Market strategies.
• Experience managing agencies, vendors, POP production and budgets.

Responsibilities

• Develop and execute the North American shopper marketing strategy, aligned to regional brand and commercial priorities.
• Translate global brand platforms, campaigns and innovation toolkits into relevant North American activations.
• Develop channel and customer-specific shopper and retail strategies with Sales and key retail partners.
• Lead shopper and retail activation for new product launches and Go-To-Market plans.
• Support integrated campaigns across retail, eCommerce and other shopper touchpoints.
• Analyse shopper, retailer, category and sales data to identify opportunities and measure performance.
• Develop insights and performance reporting for senior leadership.
• Manage projects, agencies, POP production and budgets.
• Equip Sales teams with tools to deliver high-quality execution.

Skills

Analytical skills

Project management

Communication skills

Strategic thinking

Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Power BI

Excel

Job description

ZIWI is seeking a commercially driven Shopper Marketing Manager – North America to translate global brand strategies into locally relevant shopper experiences across the US and Canada.

Reporting to the Head of Marketing – North America, you will lead retail activations, Go-To-Market plans and cross-functional collaboration with Global Marketing, Sales and eCommerce to drive awareness and growth.