Omnichannel Growth Director

ZURU; Rogers (AR); On-site; USD 140,000 - 190,000; Full time

Job summary

ZURU is seeking a commercially driven Omni Marketing Director for North America to lead shopper marketing and retail media across Toys and Edge. You will own strategy and execution with Walmart, Target, Costco and other key partners, unifying digital and in-store experiences.

Lead a cross-functional Omni team, shape brand strategy for the region, and partner with global teams to scale learnings. This role is office-first in the US with room for growth and influence across the organization.

Qualifications

• 10+ years across shopper marketing, media / omni commerce and brand in a CPG context.
• Meaningful time with Walmart and/or Target is highly preferred.
• Proven people leadership and the ability to build function and capability, not just run programs.
• Strong commercial acumen with budget ownership and P&L accountability.
• Brand instincts that grow as scope broadens; comfortable operating across time zones.

Responsibilities

• Define NA omni retail marketing strategy across Toys and Edge, aligning with global plans.
• Own commercial retail media across Walmart Connect, Roundel and retailer networks; manage budgets and relationships.
• Lead the shopper marketing function and ensure standards for display and activation at shelf.
• Integrate marketing with sales and retailer teams; drive measurement and incrementality.

Skills

Shopper Marketing

Retail Media

Brand Leadership

P&L Management

Cross-Functional Leadership

CPG Experience

Walmart/Target Experience

Education

Bachelor's degree in Marketing, Business, or related field

Job description

ZURU is seeking a commercially driven Omni Marketing Director for North America to lead shopper marketing and retail media across Toys and Edge. You will own strategy and execution with Walmart, Target, Costco and other key partners, unifying digital and in-store experiences.

Lead a cross-functional Omni team, shape brand strategy for the region, and partner with global teams to scale learnings. This role is office-first in the US with room for growth and influence across the organization.