Director of Trade Marketing & 4P Strategy (U.S.)

ZURU; Rogers (AR); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Culture for Growth

Health Benefits

Global Opportunities

Surrounded by an A Player Team

Competitive Remuneration

Lots of fresh fruit, coffee, pals/fr…

Job summary

ZURU is seeking a Director of Trade Marketing – U.S. to lead the 4P commercial framework and elevate how the U.S. toys business goes to market. You will define strategy, frameworks, and operating disciplines that empower Sales Directors and account teams to win with major retailers.

This leadership role requires 8–12+ years in Trade Marketing or related fields, deep CPG experience, and a proven ability to translate data into actionable growth plans across Presence, Price, Place and Promotion.

Qualifications

• 8–12+ years of experience across Trade Marketing, Sales Strategy, Commercial Strategy, Category Management, Revenue Growth Management, Sales Operations, or related commercial leadership roles.

Responsibilities

• Own and elevate U.S. 4P strategy across Presence, Price, Place and Promotion.
• Develop frameworks, tools, scorecards, and governance to translate 4Ps into execution.
• Partner with U.S. Sales Directors to build channel-specific, category-centric 4P strategies.
• Establish standards for assortment architecture, pricing ladders, promotions, placement and launches.
• Create a regular review cadence to assess performance against 4P standards and drive action.
• Guard the commercial excellence by challenging plans or execution that miss standards.

Skills

4P Strategy

Forecasting

Commercial Leadership

Category Management

Sales Strategy

CPG Industry Knowledge

Data-driven decision making

Job description

ZURU is seeking a Director of Trade Marketing – U.S. to lead the 4P commercial framework and elevate how the U.S. toys business goes to market. You will define strategy, frameworks, and operating disciplines that empower Sales Directors and account teams to win with major retailers.

This leadership role requires 8–12+ years in Trade Marketing or related fields, deep CPG experience, and a proven ability to translate data into actionable growth plans across Presence, Price, Place and Promotion.