Omnichannel Engagement Campaign Manager

Merck; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading pharmaceutical company seeks an Omnichannel Engagement Campaign Manager to drive innovative marketing strategies across EURAM. This role involves managing digital marketing campaigns, enhancing customer engagement, and collaborating with global teams to implement effective solutions. Ideal candidates will have a strong background in digital marketing, excellent communication skills, and a proactive approach to problem-solving.

Qualifications

• 3-5 years of digital marketing experience required.
• Certification in Salesforce Marketing Cloud is preferential.
• Experience with marketing automation tools is advantageous.

Responsibilities

• Manage omnichannel campaigns from idea to implementation.
• Develop and implement campaign performance metrics.
• Coordinate with global teams for campaign alignment.

Skills

Digital Marketing

Communication

Project Management

Data Analysis

Customer Engagement

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Salesforce Marketing Cloud

Google Analytics 360

Job description

Job Description

Join us and Make a Difference in Global Health! At our company, one of the world's leading pharmaceutical companies, we are dedicated to improving people's and animal's lives through health innovation. With a strong commitment to research and development, we work tirelessly to provide solutions that address the most urgent medical and veterinary needs. Our focus is on collaboration, diversity, and inclusion, creating an environment where every voice is heard and every idea is valued. We are looking for passionate and talented individuals who want to join our team and contribute to our mission of transforming the health and well-being of communities around the world. If you are ready to take on new challenges and grow professionally in a dynamic and stimulating environment, we invite you to explore our job opportunities! Your future starts here!

The Omnichannel Engagement Campaign Manager (OECM) role is an important role in driving the transformation of Our Company’s go to market model and in innovating the way we collaborate and interact with our markets by working with customers and creating state-of-the-art marketing programs for the priority franchises in EURAM. The role is an enabler and sparring partner for customization and further development of our marketing automation campaign processes across the regional teams, business units and countries.

The ideal candidate should be able to manage campaigns from the initial idea to successful implementation as well as managing customer journeys based on defined campaign rules, working within an agile cross functional team. They should be able to develop, execute, and promote omnichannel digital marketing campaigns across EURAM, to drive increased key customer engagement and influence a customer-first mindset.

Role Responsibilities & Key Activities

Omnichannel Campaign Design and Execution

• The Omnichannel Engagement Campaign Manager is responsible for the alignment with Global teams and Global/Regional campaigns digital coordination/implementation for the priority franchises
• SalesForce Marketing Cloud (SFMC) campaigns regional set up and country deployment for priority franchises
• Regional/Local websites set up and deployment for priority franchises & OneWeb
• Forms integration with Veeva CRM (websites and landing pages, SFMC emails)
• Advance Closed Loop Marketing relationships with SalesForce Marketing Cloud/ Veeva CRM/Approved emails to enable streamlining of information following rep calls

Measurement and reporting

• Develop and implement omnichannel campaign performance framework with robust, critical engagement metrics
• Embed omnichannel feedback systems that generate insights regarding customer behaviors and trends to refine and pivot
• Provide insights by working closely with Field Force Effectiveness & Business Analytics lead, gathering qualitative and quantitative user feedback via multiple formats (e.g., ethnographic insights, heat maps, adobe analytics etc.)

Upskilling and capability building

• EURAM Digital Maturity Coordination (Local Digital assessment and Country roadmap alignment and capabilities upskilling)
• Ensure the needs and solutions across EURAM markets are fully understood and connected to overall global and regional digital marketing strategy
• Drive education related to digital marketing, channels, platforms, and the adoption of digital marketing approaches while seeking continuous improvement opportunities and value-based solutions

Skills Required

• Digital native with experience from a digital marketing agency or a digital marketing team
• Proven hands-on experience and a strong track record delivering successful digital marketing campaigns and content to relevant customer groups
• Experience with marketing automation tools and web analytics tools, especially Salesforce Marketing Cloud and Google Analytics 360, is a huge advantage

Behavioral Skills

• Experimental mindset with tolerance for ambiguity and iteration.
• Stand in the future – anticipate trends and advise the business of the next best thing to adopt or avoid.
• Result-oriented attitude and an eye for detail
• Strong communications and collaboration skills
• Out-of-the-box thinking, ability to solve complex problems and drive the change
• Ambitious, curious, tech-savvy and an executer
• Strong project and process manager who moves things forward in a structured way
• Fluent in English

Qualifications

• Position Qualifications: Bachelor's degree in marketing, communications, business, or related field from an accredited university
• Certification in SalesForce Marketing Cloud is preferential
• Required Experience and Skills: 3-5 Years Digital Marketing experience.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Remote

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Adaptability, Adaptability, Adobe Analytics, Art Marketing, Business, Business Case Development, Change Management, Communication, Consumer Markets, Customer Engagement, Customer Relationship Management (CRM), Customer Value Management, Data Analysis Tools, Digital Marketing, Electronic Marketing, Financial Management, Google Analytics, Go-to-Market Strategies, Lean Manufacturing, Management Process, Marketing Automation, Operations Management, Pharmaceutical Industry, Process Improvements, Project Management {+ 5 more}

Preferred Skills:

Job Posting End Date:

05/26/2025

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.