Assistant Manager, Omnichannel

Lactalis USA; Buffalo (NY); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Paid time off from day one

Education reimbursement

Total rewards program

Job summary

Lactalis USA is hiring an Assistant Manager, Omni-Channel to drive retail media and omnichannel performance across regional retailers, with a focus on Galbani, President, Parmalat brands. The role partners with Sales, Planning, Enablement and Finance to execute marketing programs and optimize online channel performance.

The position requires 3+ years of experience, strong analytics, and a hybrid work arrangement in New York City or Chicago. Travel up to 25% may be required.

Qualifications

• Bachelor's degree required; Marketing, Sales, or related field preferred.
• Proven ability to manage multiple projects and priorities.
• Strong analytical and problem‑solving capabilities.
• Familiarity with retail analytics and e-commerce activation.

Responsibilities

• Lead omnichannel activation across assigned retail accounts, ensuring seamless execution of retail media, e-commerce support, and shopper marketing initiatives.
• Translate brand strategies into customer-specific marketing programs that drive growth.
• Partner with Sales, Planning, Enablement, and Finance to align execution with priorities.
• Monitor retail media and e-commerce performance to optimize ROI.
• Own online channel performance including sales, conversion, and digital shelf health.
• Manage budgets and monitor spending for marketing programs.
• Ensure timely reconciliation and payment processing for media investments.
• Analyze channel performance to identify insights and opportunities for improvement.
• Develop creative briefs and maintain proof‑of‑performance documentation.
• Create monthly sales meeting templates, reports, and supporting materials.

Skills

Analytics

Project management

Communication

Retail analytics

E-commerce

Circana

Education

Bachelor's degree

Tools

Circana

Job description

Job Type

Full-time

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive, whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone’s cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi’s, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values, Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued. Even if you don't meet every qualification, we encourage you to apply.

We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis American Group, part of the Lactalis family of companies, is currently hiring an Assistant Manager, Omni-Channel based in New York City or Chicago.

The Assistant Manager, Omni-Channel plays a critical role in driving retail media and omnichannel performance across a portfolio of regional retailers. This position supports the execution of e-commerce, retail media, and shopper marketing programs for Lactalis brands, including Galbani, President, and Parmalat. The role partners closely with Sales, Planning, and Enablement teams to deliver customer‑specific marketing programs, optimize online channel performance, and drive continuous improvement through performance analytics and strategic activation.

From your EXPERTISE to ours

• Lead omnichannel activation across assigned retail accounts, ensuring seamless execution of retail media, e-commerce support, and shopper marketing initiatives.
• Translate brand and business strategies into customer-specific marketing programs that support growth objectives and retailer needs.
• Partner cross-functionally with Sales, Planning, Enablement, and Finance teams to align execution with business priorities.
• Monitor retail media and e-commerce performance, leveraging platform‑specific data and insights to optimize programs and maximize return on investment.
• Own online channel performance across assigned accounts, including sales, conversion, visibility, and digital shelf effectiveness where available.
• Support optimization of product detail pages, content accuracy, GTIN data, product links, and overall digital shelf health during key promotional periods.
• Manage customer program budgets and monitor spending in collaboration with Sales, Planning, and Finance teams.
• Ensure timely reconciliation, documentation, and payment processing for marketing programs and media investments.
• Analyze channel and program performance to identify insights, opportunities, and recommendations for continuous improvement.
• Develop creative briefs and maintain proof‑of‑performance documentation for omnichannel marketing initiatives.
• Create and maintain monthly sales meeting templates, reports, and supporting materials for the broader Activation team.

Work Conditions

• Travel may be required up to 25%.
• Extended hours may be necessary based on business and project needs.
• Hybrid work arrangement in accordance with company policy.
• Office‑based environment utilizing standard business technology and communication tools.
• Commitment to maintaining a safe and healthy work environment.

Requirements

From your STORY to ours

Education

• Bachelor's degree required; Marketing, Sales, or related field preferred.

Requirements

• Minimum of 3 years of related professional experience.
• Experience managing multiple projects and priorities simultaneously.
• Ability to work effectively in a fast‑paced environment with shifting priorities.
• Strong organizational and project management skills.

Skills / Knowledge

• Strong analytical and problem‑solving capabilities.
• Excellent attention to detail.
• Strong interpersonal and communication skills.
• Familiarity with retail analytics and syndicated data sources; experience with Circana is a plus.
• Knowledge of e‑commerce, shopper marketing, retail media, and omnichannel activation strategies.
• Proficiency in developing reports, presentations, and performance analyses.

Competencies

• Performance‑driven mindset with a focus on delivering business results.
• Commitment to continuous improvement and operational excellence.
• Accountability, ownership, and transparency in achieving objectives.
• Entrepreneurial thinking and proactive problem‑solving.
• Collaboration and teamwork across functions and stakeholders.
• Adaptability, flexibility, and resilience in a changing environment.
• Curiosity, innovation, and willingness to challenge the status quo.
• Strong communication, accessibility, and relationship‑building skills.
• Demonstrated alignment with Lactalis leadership principles of Care, Share, Dare, and Inspire.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an affirmative Action Employer will comply with all related legal obligations.

Salary Description

$85,000 - $95,000 annually