Omnichannel Activation Lead, Americas (Consumer & Provider)

ResMed; United States; Remote; USD 114,000 - 145,000; Full time

Job summary

ResMed seeks an Omnichannel Activation Lead, Americas Consumer and Provider, to translate business priorities into clear marketing objectives and omnichannel strategies that drive growth across the region. You will partner with cross-functional teams, guide campaign journeys, and use data to shape decisions, turning insights into engaging experiences for patients and customers.

With strong leadership, you will align diverse stakeholders, ensure brand and regulatory requirements are met, and

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years of experience in strategic thinking, influence, collaboration, and execution.
• Experience developing omnichannel strategies across multiple channels, platforms, and audience journeys.
• Demonstrated experience in customer engagement, campaign strategy, and cross-functional leadership, ideally within healthcare or medical devices.
• Experience supporting both healthcare provider and consumer marketing and understanding how to create connected experiences across those audiences.
• Prior agency-side, consulting, or in-house agency experience is strongly preferred.
• Interest in emerging healthcare technologies, digital marketing trends, and evolving customer engagement practices.
• Data literacy with the ability to interpret performance results and translate findings into actionable recommendations.
• Strong communication and storytelling skills to present complex information clearly.

Responsibilities

• Lead omnichannel marketing strategies for Consumer and Provider audiences in the Americas.
• Shape integrated marketing approaches across campaigns, journeys, and experiences.
• Translate patient and customer journey insights into relevant engagement strategies.
• Use data and performance insights to guide decision-making and improve strategy over time.
• Craft clear stories from performance trends and market context for stakeholders.
• Coordinate with Channel Leaders and cross-functional teams to ensure connected marketing efforts.
• Coach and develop marketers and partners in building stronger omnichannel capabilities.
• Ensure marketing strategies comply with brand standards and healthcare regulations across the region.

Skills

Strategic thinking

Leadership

Data literacy

Storytelling

Cross-functional collaboration

Communication

Education

Bachelor’s degree or equivalent

Job description

ResMed seeks an Omnichannel Activation Lead, Americas Consumer and Provider, to translate business priorities into clear marketing objectives and omnichannel strategies that drive growth across the region. You will partner with cross-functional teams, guide campaign journeys, and use data to shape decisions, turning insights into engaging experiences for patients and customers.

With strong leadership, you will align diverse stakeholders, ensure brand and regulatory requirements are met, and