Officer, Digital Analytics and Insights, Communications

Dc-Aapor; Washington (District of Columbia); Hybrid; USD 126,000 - 141,000; Full time

Benefits offered by this job

Health, dental, vision coverage

Life and disability insurance

Retirement benefits

Health savings accounts

Job summary

The Pew Research Center in Washington, DC is seeking an Officer, Digital Analytics and Insights to analyze digital performance and build data systems and reporting tools for our communications teams. The role requires strong SQL and Python or R skills, plus experience with dbt and data visualization.

You will work across website, email, social media, and other digital platforms, deliver actionable insights, present to stakeholders, and support personalization and optimization efforts under a

Qualifications

• Bachelor degree or equivalent experience is required.
• About eight years in analytics roles with SQL, Python or R, and DBT or similar tools.
• Experience with Google Analytics, Tag Manager, and Facebook Insights.

Responsibilities

• Data management: Import and transform large datasets for accuracy across sources.
• Dashboard development: Build and maintain dashboards monitoring digital performance.
• Personalization initiatives: Use data to support website and email personalization.
• Optimization: Analyze website, email, and social data to improve search and content discovery via AI channels.
• Collaboration: Define KPIs & measurement plans with stakeholders and align reporting across teams.
• Reporting and insights: Deliver analytical reports with actionable recommendations.
• Present insights to stakeholders at all levels with data trends and results.
• Statistical analysis: Apply statistical methods to improve data quality and extract patterns.
• Education and training: Share analytics trends to enhance team knowledge of effective strategies.
• Benchmarking: Establish performance benchmarks for Pewenters websites and digital channels.

Skills

SQL

Python or R

dbt

Data visualization

Analytics storytelling

KPIs & measurement

Education

Bachelor7s degree or equivalent experience

Tools

Google Analytics

Google Tag Manager

Facebook Insights

Job description

Officer, Communications, Digital Analytics and Insights

This Communications position reports to the Associate Director, project management, data strategy, and production, and it is based in the Washington, DC, office. The officer will participate in Pew’s hybrid work program with core days in the office and the flexibility to telework the remaining days. Staff also enjoy four telework “flex weeks” per year.

Position Overview

The Officer, Digital Analytics and Insights, is responsible for analyzing digital performance and developing the data systems, reporting tools, and analytical approaches that support Pew's communications strategies. This role requires strong technical skills in SQL, Python or R, and dbt or comparable data transformation tools, along with experience in digital analytics and data visualization. The officer will work across website, email, social media, and other digital platforms to maintain reliable data, identify audience trends, evaluate content performance, and translate findings into recommendations for Pew's communications teams.

Responsibilities

• Data Management: Import, transform, and process large datasets to ensure data accuracy and consistency across sources.
• Dashboard Development: Build and maintain dashboards for monitoring performance across Pew's digital platforms.
• Personalization Initiatives: Use data to support website and email personalization, driving tailored user experiences in digital campaigns.
• Optimization: Analyze website, email, and social media data to improve search performance, understand how content is discovered through AI-assisted channels, and guide content strategies.
• Collaboration: Partner with colleagues to define KPIs and measurement plans, evaluate content performance, execute A/B testing, and align reporting efforts across teams.
• Collaborate with internal teams and external research partners to support audience research through data analysis, reporting, and integration of findings with digital performance data.
• Reporting and Insights: Deliver analytical reports with actionable recommendations for content and audience engagement.
• Present insights to stakeholders at all levels, including data trends, testing results, and best practices.
• Statistical Analysis: Apply statistical methods to improve data quality and extract meaningful patterns.
• Education and Training: Share analytics trends and lessons learned to enhance team knowledge of effective communication strategies.
• Benchmarking: Establish performance benchmarks for Pew’s websites and digital channels.
• Other responsibilities as assigned.

Requirements

• Bachelor’s degree or equivalent experience required.
• Generally, eight years of experience in analytics roles, with proven technical expertise in: SQL for data manipulation and reporting, Python or R for advanced analytics and automation, DBT or similar data transformation tools.
• Tool Proficiency: Google Analytics, Google Tag Manager, and Facebook Insights, Business intelligence and data visualization platforms, Tag management and data management platforms.
• Marketing Analytics: Strong understanding of measurement frameworks for content marketing, SEO, GEO, cross-channel advertising, and email marketing.
• Skilled in analytical programming for predictive analytics, modeling, and forecasting; understanding of data privacy and governance best practices preferred.
• Experience explaining complex findings to non-technical audiences and presenting data insights and products to varied stakeholders is a plus.
• Strong organizational and project management skills with the ability to manage multiple priorities.

Travel

Travel not anticipated.

Work Authorization

Candidates must be legally authorized to work in the country for which they are seeking employment without visa sponsorship.

Salary Range

United States Pay Range: $125,700 - $140,500

Total Rewards

• comprehensive, affordable health care through medical, dental, and vision coverage
• financial security with life and disability insurance
• opportunities to save using health savings and flexible spending accounts
• retirement benefits to help prepare for the future
• work/life benefits to maintain a good balance

Mission & Values

For more than 75 years, we have used data to make a difference—addressing the challenges of a changing world by illuminating issues, creating common ground, and advancing ambitious strategies that lead to tangible progress.

Pew is an equal opportunity employer

Pew is an equal opportunity employer and makes employment decisions without regard to race, ethnicity, gender, or any other protected characteristics.

Learn more about our affiliate Pew Research Center and its connection to our work.

Learn more about our affiliate Pew Research Center and its connection to our work.

How We Work Experts Partnerships

How We Work Experts Partnerships