Off Premise Specialist

cbrands; Denver (CO); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Constellation Brands is seeking a dynamic Off-Premise Sales professional to manage top off-premise accounts and drive market share. You will advise on business planning, budgeting, and retail execution, working with Key Account Managers and Market Development Managers.

Responsibilities include account management, relationship building with top customers, training and deploying resources, and developing promotional plans to hit market goals.

Qualifications

• Bachelor's degree or equivalent is required.
• Two years experience in consumer packaged goods (CPG) or beverage industries preferred.
• Proven ability to build relationships with customers and internal teams.
• Adept with Microsoft Word, Excel and PowerPoint.

Responsibilities

• Account management and selling new/expanded distribution for off-premise accounts.
• Build and maintain relationships with top off-premise accounts.
• Develop and manage annual business plans including sales, distribution and promotions.
• Plan pricing and promotional activities to achieve CBBD goals.
• Collaborate with Market Development Managers and Key/National Sales Managers.

Skills

Customer relationship building

Negotiation

Sales planning

Communication

CPG industry knowledge

Education

Bachelor's degree or equivalent

Tools

Microsoft Word

Excel

PowerPoint

Job description

Job Description

Company Summary

We're the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we're driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we're the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we're just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

This position supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division's (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off-premise sales.

Responsibilities

• Account management Sell new and expanded distribution to off-premise accounts.
• Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.
• Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.
• Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals.
• Identify market specific business development opportunities.
• Execution inspection Visit and review accounts for compliance with CBBD's retail execution standards.
• Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow-up is made and issue is resolved.
• Sales Planning Serve as a high-level advisor to the area Key Account Manager and/or Market Development Manager in all Off-Premise sales related planning.
• Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.
• Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.
• Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming in order to improve performance.
• Conduct surveys in conjunction with key CBBD promotional windows.
• Pricing Review, evaluate, and suggest pricing programs in order to ensure CBBD's competitiveness in the market place.
• Marketing & Promotions Organize and coordinate promotional activity in area of responsibility
• Utilize available marketing resources in order to maximize sales and achieve plan.
• New Products/Packaging Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.
• Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals.
• Proactively identify challenges that new product introductions face in area of responsibility.
• Performs additional duties and responsibilities as required.

Minimum Qualifications

• A Bachelor's degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing.
• No Retail Sales experience required, but two years professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred.
• Working knowledge of the promotional marketing process.
• Proven track record in building good relationships with customers as well as internal associates.
• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
• Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time

Preferred Qualifications

• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
• Demonstrated strong oral, written, and interpersonal communication skills.
• Demonstrated ability to achieve performance goals with a minimum of direction.
• Strong math skills with ability to understand wholesaler margin, retailer cost of goods ca