Representative, On Premise

cbrands; Texas; On-site; USD 42,000 - 65,000; Full time

Job summary

Constellation Brands is seeking an On-Premise Representative to build strong relationships with bars, restaurants, and venues in the Dallas area. You will drive beer brand availability, execute sales initiatives, and promote Constellation’s beer portfolio through events, samplings, and staff training.

You will educate account staff and consumers on product features, benefits, and unique selling points while maintaining accurate records and coordinating with distributors to ensure optimal market

Qualifications

• Bachelor's degree or equivalent job experience preferred.
• Approximately 1 year of outside sales or food & beverage industry experience preferred.
• Bilingual (English/Spanish) preferred.
• Must be 21 years or older.
• Valid driver’s license with clean driving record; MVR check required.

Responsibilities

• Develop and manage relationships with key on-premise accounts within the assigned territory.
• Achieve sales targets and distribution goals by executing sales initiatives and securing new placements.
• Conduct regular account visits to ensure product placement, stock rotation, and POS execution.
• Identify and pursue new business opportunities to expand market presence.
• Plan and execute on-premise brand activation events, samplings, and promotions.
• Monitor competitive activity and report market trends to sales leadership.

Skills

Communication

Relationship building

Outside sales

Bilingual (English/Spanish)

Self-motivation

MS Office

Education

Bachelor's degree or equivalent

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Email programs

Job description

Job Description

Position Summary

The On-Premise Representative is responsible for building and maintaining strong relationships within assigned on-premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field-based sales role will place high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership.

This individual will report directly to the Manager, On-Premise Market Execution.

Responsibilities

Sales and Account Management

Develop and manage relationships with key on-premise accounts within the assigned territory. Individual will be viewed as a local brand ambassador promoting the development of the Constellation beer portfolio.

Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.

Conduct regular account visits to ensure proper product placement, stock rotation, and point-of-sale (POS) material execution.

Identify and pursue new business opportunities to expand CBI's market presence among on-premise accounts.

Ensures overarching on-premise strategies and key sales priorities are executed at the highest levels across assigned accounts.

Brand Building and Activation

Plan and execute on-premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.

Educate account staff and consumers on Constellation's products, features and benefits, and unique selling points.

Conduct samplings at events, retail accounts, and more. Use word-of-mouth marketing techniques, like referring CBI and our products to consumers, friends, and family.

Activate key marketing programs and brand activation as directed by leadership.

Secure distribution for new innovation priorities and develop and execute support plans to drive trial, awareness, and gain consumer feedback.

Market Intelligence and Reporting

Monitor competitive activity, market trends, and consumer preferences within on-premise accounts and report findings with frequency to sales leadership.

Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.

Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.

Administrative and Team Support

Maintain accurate records effectively recapping sales calls, account activity, activation feedback, expenses, and market activity.

Participate in team meetings, training sessions, and distributor work-withs to enhance alignment and market execution.

Represent Constellation at local industry events, festivals, promotions, and trade shows as needed.

Performs additional duties and responsibilities as required.

Minimum Qualifications

A Bachelor's degree or equivalent job experience is preferred.

Approximately 1 year of proven results-oriented experience in outside sales or within the food & beverage industry preferred.

Bilingual (English/Spanish) preferred.

Must be at least 21 years or age.

Valid driver's license with a clean driving record. Successful completion of a Motor Vehicle Record (MVR) check is required as a condition of employment.

Must be able to work a flexible schedule including evenings and weekends.

Exceptional interpersonal skills and the desire to be a passionate brand ambassador.

Computer literacy with the ability to use software applications at advanced levels including Microsoft Word, Microsoft Excel, and Microsoft PowerPoint, and e-mail programs such as Microsoft Outlook.

Ability to utilize business information reporting and sales reporting tools.

Occasional travel for meetings and trainings, and regular travel in the market to service accounts and distributors. Must be able to travel via plane/train as needed.

Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.

Requires ability to build strong relationships, initiate action, and adjust to change are key attributes of this role. Effective communication skills and ability to influence at all levels, internal or external to the company.

ADA Physical/Mental/Workplace Requirements

Must be able to move up to 55 lbs

Must be able to sit and/or stand for long periods of time and work at desk/personal computer for extended periods of time.

Primary work environment is in trade.

Use hands to handle or feel; reach with hands and arms

Climb or balance stairs/ladders

Location

Field Office - TX - Dallas/Denton/Collin/Ellis/Kaufman/Rockwall/Harris/Liberty/Galveston/Fort Bend/Waller/Brazoria/Tarra