Nursing Home Marketing & Admissions Specialist

American Medical Associates; City of Norwich (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

American Medical Associates in Norwich, NY is seeking an experienced Marketer for a skilled nursing facility. The role focuses on developing referral relationships, promoting services, and supporting admissions and census growth.

You will regularly engage with discharge planners, case managers, social workers, hospitals, and senior communities to drive referrals and ensure a smooth admissions process. Strong communication and organizational skills are essential.

Qualifications

• Must have admissions and marketing experience in long-term care.
• Must have strong connections with local hospitals and community referral sources.
• Motivated, proactive self-starter.
• Excellent communication, relationship-building, time management and organizational skills.
• Ability to develop and execute plans to achieve business development goals.

Responsibilities

• Establish and maintain strong relationships with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
• Conduct regular visits to local hospitals and community referral sources to generate referrals.
• Represent the facility at community events, senior centers, and networking opportunities.
• Develop and implement marketing strategies to meet admissions and census goals.
• Work closely with the admissions team to coordinate referrals and support a smooth admissions process.
• Identify new referral opportunities and monitor local market trends.

Skills

Admissions marketing

Relationship building

Communication

Time management

Organizational skills

Self-starter

Job description

American Medical Associates in Norwich, NY is seeking an experienced Marketer for a skilled nursing facility. The role focuses on developing referral relationships, promoting services, and supporting admissions and census growth.

You will regularly engage with discharge planners, case managers, social workers, hospitals, and senior communities to drive referrals and ensure a smooth admissions process. Strong communication and organizational skills are essential.