Northern Trust: Head of Content Strategy and Communications, Asset Management Marketing

Financial Communications Society; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading financial services organization seeks a Head of Content Strategy and Communications to lead content development and strategy. This role involves managing a team to produce insights that enhance client engagement and brand presence, requiring strong communication and project management skills.

Qualifications

• Extensive experience in leadership roles within content strategy and marketing.
• Proven ability in content production and aligning it with marketing objectives.
• Strong understanding of client segments and ability to innovate content.

Responsibilities

• Guide and oversee a team in creating and executing content aligned with marketing goals.
• Collaborate with investment experts to develop diverse content formats.
• Lead internal communications and manage messages with executive leadership.

Skills

Project Management

Content Creation

Strategic Marketing

Leadership

Job description

Northern Trust: Head of Content Strategy and Communications, Asset Management Marketing

Organization: Northern Trust

Role/Department: Head of Content Strategy and Communications / Asset Management Marketing

The Head of Content Strategy and Communications will act as a leader and hands-on creator, guiding a team responsible for transforming our investment expertise and market knowledge into compelling insights for institutional, wealth, and intermediary clients. Reporting to the Head of Marketing, this role involves collaborating with investment experts, client marketing managers, and distribution teams to produce content that aligns with strategic marketing objectives and enhances engagement and brand awareness.

This individual will develop and execute a content vision, translating long-form insights into various formats such as commentary, research papers, e-books, web articles, videos, and infographics. They will innovate topic ideas and content execution to meet campaign and business goals, leveraging deep technical knowledge and understanding of client segments to lead discussions with investment and product leaders, and partner with sales teams to address client needs.

Additionally, the role includes leading strategic internal communications, engaging with executive leadership, corporate communications, and public relations teams. This requires strong project management skills, the ability to consider multiple perspectives, and a strategic mindset to manage messaging and press considerations with discretion.