Northern California Field Marketing Lead – Hybrid

Moët Hennessy; San Francisco (CA); Hybrid; USD 110,000 - 137,000; Full time

Benefits offered by this job

Hybrid work schedule

Plum Benefits

Perkspot access

Commuter benefits

Training opportunities

Job summary

Moët Hennessy USA, Inc. in Northern California seeks a Manager, Hennessy Field Marketing to localize brand programming and drive engagement across the Bay Area.

Based in SF/Oakland, you will translate national strategies into locally relevant experiences and partnerships with key accounts and cultural partners. This role requires 5–7+ years in wines and spirits or related sectors, a Bachelor’s degree, strong marketing skills, luxury brand standards, and the ability to manage budgets, events, and

Qualifications

• Bachelor’s degree or relevant industry experience required
• 5-7+ years in wines and spirits, consumer packaged goods, or retail industries
• Strong business or marketing experience with skills in commercial execution, field marketing, planning, communications and influencing skills

Responsibilities

• Localize Brand Programming & Community Engagement by adapting national strategies for Northern California
• Develop strategic partnerships with key accounts, cultural organizations, influencers, and trade partners
• Leverage local insights to identify opportunities and consumer connections
• Manage activation planning, execution, and ROI analysis
• Own A&P budget management including planning, spend tracking, coding and accruals
• Utilize market intelligence to inform local strategies and opportunities
• Build relationships with customers, distributors, trade partners, and influencers
• Lead market planning, distributor engagement, and POSM execution
• Act as the voice of the market to Brand teams and align priorities
• Champion luxury execution standards and drive 360° programming
• Drive programs across key accounts and community partnerships

Skills

Field Marketing

Brand Management

Strategic Planning

Influencing Skills

Communications

Education

Bachelor’s degree

Job description

Moët Hennessy USA, Inc. in Northern California seeks a Manager, Hennessy Field Marketing to localize brand programming and drive engagement across the Bay Area.

Based in SF/Oakland, you will translate national strategies into locally relevant experiences and partnerships with key accounts and cultural partners. This role requires 5–7+ years in wines and spirits or related sectors, a Bachelor’s degree, strong marketing skills, luxury brand standards, and the ability to manage budgets, events, and