Northern CA Regional Sales Leader (DSD & Distributors)

good2grow LLC; Sacramento (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

401(k) match

Parental leave

Paid holidays

Generous PTO

Job summary

good2grow LLC is seeking a field-based Northern California Sales Leader to grow distribution and sales across regional and local chains, independents, and nontraditional accounts. You will manage distributor relationships, execute yearly business plans, and drive in-store performance from a home office across Northern California.

The role requires building partnerships with distributor owners, brand managers, and sales leaders, plus travel up to 50% to visit stores, attend trainings, and review

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5–10 years of experience in sales, merchandising, direct store delivery, or supplier sales.
• Consumer packaged goods experience preferred.
• Experience working with distributors and retail customers preferred.
• Ability to travel up to 50% of the time.

Responsibilities

• Build strong working relationships with distributor owners, brand managers, and sales leaders.
• Create and execute annual business plans with each assigned distributor.
• Establish annual sales goals, budgets, and performance expectations.
• Manage the territory’s profit and loss performance and deliver volume and market-share goals.
• Hold monthly and quarterly business reviews with distributors.
• Review sales results, KPIs, scorecards, and progress against agreed-upon goals.
• Prepare accurate and timely sales forecasts for the territory.
• Participate in distributor training, sales meetings, market visits, and ride-alongs.
• Hold distributors accountable for executing good2grow’s sales and retail priorities.

Skills

Sales planning

Distributor management

Negotiation

Communication

Team leadership

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

Job description

good2grow LLC is seeking a field-based Northern California Sales Leader to grow distribution and sales across regional and local chains, independents, and nontraditional accounts. You will manage distributor relationships, execute yearly business plans, and drive in-store performance from a home office across Northern California.

The role requires building partnerships with distributor owners, brand managers, and sales leaders, plus travel up to 50% to visit stores, attend trainings, and review